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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

We looked into the biggest mistakes from many popular brands -- but glossed similar instances of faux pas from smaller companies, because, well, we don't want to hurt the up-and-comers. Even worse, current customers weren't grandfathered into the new price structure at the old rate, causing serious negativity amidst all the general confusion.

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Everything You Need to Know About Brand Management

Hubspot

As your business scales, grows, changes, and succeeds, your brand must follow suit. It is using your branding and brand assets to communicate value and build loyal relationships with your followers, fans, and customers. Allow you to charge more for your products or services. We’ll discuss the tangibles in the following section.

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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

They are not what you should end up with, but they’re often where optimization begins. That argument rarely holds up. If your buyer downloads an ebook or signs up for a webinar, the Thank You page confirms the action that was just taken. Best practices are starting points: If you have no data, start with these.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

The following is a preview of information from the upcoming HubSpot Webinar: "Why Yellow Page Ads Are A Waste of Money": Sign up today! Instead, it follows the curves and tools of emerging online technologies. Consumers increasingly consider online services before Yellow Pages as they make purchase decisions [ source ].

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Critique: Increasing Your Conversion Rate (part II)

ConversionXL

“Try something new” (and the text that follows) is not specific enough and does not communicate a value. Nobody wants to sign up per se, they want the benefit that comes from it. Fewer fields = more sign ups. If you’re the same as your competitor (no noticeable difference), the customer will choose by price.

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8 of the Biggest Marketing Faux Pas of All Time

Hubspot

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. Even worse, current customers weren't grandfathered into the new price structure at the old rate, causing serious negativity amidst all the general confusion.

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10 Best Practices for Better B2B Website Experience

ConversionXL

They are not what you should end up with, but it’s where you start (the optimization). Follow real-world conventions, making information appear in a natural and logical order.”. Pop-up offers: We’ve all visited websites where a popup window suddenly appeared and asked us to join a site panel or take a feedback survey.

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