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Extreme Product Design: Building Things People Actually Use with Stripe CTO David Singleton (Pod 636 + Video)

SaaStr

Despite all the advancements in technology, creating a product with a great user experience remains challenging. Many companies believe excellent product design comes from hiring the best engineers and signing up for the latest software instead of building from the users’ perspectives.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

When you combine the founder’s willingness to go the extra mile with this awareness of customer pain points, sales magic happens — and revenue follows. Pivot quickly When you’re in charge of the sales process, you have full control over the technology and other business aspects. Ready to level up your sales game?

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5 Steps to Validate New Hi-Tech Product Planning

Smarter With Gartner

Product marketers must adjust their messaging in a downturn and support new strategies in a recovery from a disruptive crisis. Learn more: Power Your Product Strategy with Gartner Product Decisions. In hi-tech product planning, once an idea stands up to extended internal scrutiny, momentum builds.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

ConversionXL

Let’s look at a few examples of SEO-focused product features: Quora spaces; Youtube hashtags; Twitter moments; Pinterest topics; Owler’s competitive analysis of Twitter followers; Crunchbase showing SimilarWeb data; Amazon Q&A; Trello templates; Databox templates. No conversation in SEO can exclude user intent. Know the process.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

ConversionXL

The Problem With Traditional Product Development. The traditional method of product development, known as the waterfall model , the design and creation of a product follows a very liner, and sequential process. In their “ Post Mortem ” post, they list the following as the reasons for their demise.

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Selling into Startups 101: What You Need to Know to Find a Unicorn

Sales Hacker

Nor is it necessary for a startup to work on technology, or take venture funding, or have some sort of ‘exit.’ Everything else we associate with startups follows from growth.”. Seed: This is the initial stage of funding, and is generally used to employ the founding team and begin market research and product development.

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