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The high cost of undervaluing experienced marketing leadership

Martech

That requires meeting your stakeholders where they are, not where you are. When startups build without senior marketing leadership, they gamble on short-term activity over long-term strategy. Marketing doesn’t directly drive opportunities, create meetings or close deals. Email: See terms. Sales does that.

GTM 101
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Stackies 2021: How the winning companies think about their marketing stacks

Martech

Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools. An important substack in the Betway organization is represented with its own card: responsibility. Last year, Philips represented the customer as a heart, pumping the lifeblood of the organization. “We

Gambling 118
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How to Write an Effective Communications Plan [+ Template]

Hubspot

Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. When writing the communication plan, work with groups or representatives from your stakeholder groups to improve accuracy. Strategies should solve goals or potential risks. Measure results.

Gambling 101
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10 New Findings Reveal How Sales Teams Are Finding Success Now

Salesforce

Here are 10 sales statistics from our State of Sales report that tell the story of sellers adapting to meet the moment. Instead of gambling on higher-risk strategies and tactics, sales leaders are pulling back and focusing on what they know works. 81% of sales representatives say team selling helps them close deals. 6 min read.

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How to Calculate Your Business’s Break Even Point

Hubspot

We gambled $200 at the casino and won $200, so we broke even.". If you were to calculate your break even point according to yearly revenue, yearly fixed costs, and yearly contribution margin, then yes, you'd get a number that is more representative of the business's profitability since you're considering a full year of activity.

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This day in search marketing history: January 27

Search Engine Land

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9

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Why Agencies Need to Take Transparency More Seriously

Hubspot

In fact, many companies are wondering where the heck their money is going and whose interests are being represented. Procter & Gamble recently made an unsettling discovery. A genuine conversation not only creates loyalty and commitment, but it also helps you better understand and meet the needs of your clients.