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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. When that happens, users tend to look for an alternative search result.

Gambling 114
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Stackies 2021: How the winning companies think about their marketing stacks

Martech

Gambling platform Betway has loaded the marketing technology deck in their favor with external, as well as internally-developed tools. An important substack in the Betway organization is represented with its own card: responsibility. Last year, Philips represented the customer as a heart, pumping the lifeblood of the organization. “We

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B2B Reads: Price Wars, Subscriptions, & Visual Content

Heinz Marketing

Thank you, Lauren Gamble , for shining light on the importance of building client trust even after the partnership is secured. . 9 Visual Content Tips and Examples From Creative Brands and Experts. Thank you, Jodi Harris , for sharing these tips for creativite brands and content. .

Price 107
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Sales Route Planners: What They Are + How to Choose One

Veloxy

With a dedicated sales route planner , you have the advantage of carefully selecting the best route, avoiding the gamble of randomly choosing from thousands of less-optimal options. Photo of Badger Maps GeoPointe GeoPointe is a popular choice among Territory Managers who oversee multiple field sales representatives.

Territory 130
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This day in search marketing history: January 27

Search Engine Land

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

In practice, this means that an increase in the competition key figure by 10 points represents roughly twice as intense competition in the SERPs for this keyword.” There’s always a gamble here, though. The value has a logarithmic structure. As you might expect, each tool is tight-lipped on what exactly goes into its calculation.

Gambling 126
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How to Write an Effective Communications Plan [+ Template]

Hubspot

Tide’s parent company, Procter & Gamble, was swift in their response, thanks in large part to their communication plan. When writing the communication plan, work with groups or representatives from your stakeholder groups to improve accuracy. Strategies should solve goals or potential risks.