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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

However, following this strategy is often dangerous due to potential Google Search violations. Service providers circumnavigate this challenge by offering alternative rank names and values, presumably representative of what Google uses internally. In consequence, often, more important website SEO signals worsen or become inconsistent.

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Sales Route Planners: What They Are + How to Choose One

Veloxy

These tools are also important for the following reasons: Time Efficiency : By efficiently planning routes and minimizing travel time, sales reps can maximize their productivity and visit more customers within their limited schedule. Waze : Seek the thrill of navigating with Waze by following a similar process to Google.

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Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

We pull the top 10 ranking pages for your keyword and look up how many websites link to each of them. In practice, this means that an increase in the competition key figure by 10 points represents roughly twice as intense competition in the SERPs for this keyword.” It’s a balance between the following: Search volume.

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This day in search marketing history: January 27

Search Engine Land

The AdWords API is designed for developers representing tech-savvy advertisers and the ecosystem of third parties which includes SEMs (search engine marketers), agencies, and other online marketing professionals who manage multiple client accounts and/or large campaigns. WordPress 5.9 How Search-Like Are Social Media Sites?

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How to Calculate Your Business’s Break Even Point

Hubspot

We gambled $200 at the casino and won $200, so we broke even.". If you were to calculate your break even point according to yearly revenue, yearly fixed costs, and yearly contribution margin, then yes, you'd get a number that is more representative of the business's profitability since you're considering a full year of activity.

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Cracking the Code: Calculating Return on Investment

Lead Fuze

It’s a figure that represents the financial gain from an investment relative to its cost. This critical measurement can guide decisions like whether to take up new projects or analyze how well existing ones are doing. Next up, make estimates about possible earnings & expenses related to this venture.

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Google Search at 25: SEO experts share memorable moments

Search Engine Land

Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books. It was a wake-up call, leading to some tough decisions, like removing around 75 blog posts – a whopping 65% of the blog. Turns out, most of the traffic loss was from the blog.