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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. In an article published by the Harvard Business Review , V.

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2021: Outreach's Year in Review

Outreach

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Outreach has more than 400 customers in the Southeast and nearly 100 in Georgia alone, half of which are based in Atlanta.

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Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

He’s a Tennessee native who’s a Georgia alum who is, I’m sure, going to be watching very closely. I went to University of Georgia some years ago, but the tailgating there was all about Jim Beam, and Coke, and fried chicken, the type of stuff you started consuming at 9:00 in the morning. It’s interesting.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

But that’s more the exception than the rull of the go to market for many companies. But are people going to permanently stay away from gyms if the healthcare crisis alleviates? Jason Lemkin: Georgia doesn’t suggest it. The Squares absolutely, Yelp to some extent absolutely. I doubt it.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

But that’s more the exception than the role of the go to market for many companies. But are people going to permanently stay away from gyms if the healthcare crisis alleviates? Jasom Lemkin: Georgia doesn’t suggest it. The Squares absolutely, Yelp to some extent absolutely. I doubt it.

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Sales Pipeline Radio, Episode 204: Q & A with Laura Patterson @LauraVEM

Heinz Marketing

Apparently in Florida, maybe Georgia soon, like the beaches are back open. We need to start planning right now what we’re going to do to drive our business forward. It may be a different way of doing marketing. It may be a whole new go-to-market program with a different product or different service.”

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. After that I went and led go-to-market at Parse. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth? I have a clicker, a microphone and a computer. That’s me. That’s my new headshot. I don’t like it.

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