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17 Things We’ve Learned from Top Product Marketers

ConversionXL

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. They determine what attributes the product needs to win against the competition.

Product 127
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2021: Outreach's Year in Review

Outreach

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Outreach has more than 400 customers in the Southeast and nearly 100 in Georgia alone, half of which are based in Atlanta.

CRM 40
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Trending Sources

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Sales Pipeline Radio, Episode 191: Q & A with Robert Pease @RobertCPease

Heinz Marketing

Go to intercom.com/deals. Time to grab your board and swim out into that big sea of ideas that’s washing up on the shore right now. He’s a Tennessee native who’s a Georgia alum who is, I’m sure, going to be watching very closely. It doesn’t mean the founder stops selling. It was fine.

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SaaStr Podcasts for the Week with Keith Rabois and Jason Lemkin

SaaStr

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in anyway, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks it bubbles up to.

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Decacorns & Unicorns in 2020: Founders Fund Keith Rabois and SaaStr’s Jason Lemkin (Video + Transcript)

SaaStr

” So all the people who were whining, jumping up and down about the evils of short-termism and public markets, which I never really believed in any way, maybe you’re just factually wrong. Does it not all bubble up to even the best cloud stocks? Keith Rabois: It’s unclear which stocks a ball is up to.

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Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

My background, I’m from Georgia. Grew up on a farm, which everyone’s always like, “What do you mean?” ” I’m like, “I actually grew up on a farm.” After that I went and led go-to-market at Parse. You’re sharing, you’re opening up collaboration.

Growth 40
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Sales Pipeline Radio, Episode 204: Q & A with Laura Patterson @LauraVEM

Heinz Marketing

Time to put your board shorts on, swim out into the sea and see if you can catch a wave as that sales pipeline starts curl up. Apparently in Florida, maybe Georgia soon, like the beaches are back open. We feel very, very fortunate and for the most part everyone’s holding up. Not many people at the beach out today, Matt.