article thumbnail

GTM 82: Use These Sales Negotiation Tactics to Win with Richard Harris

Sales Hacker

Helping founders with GTM Strategies and teaching sales reps how to earn the right to ask questions, which questions to ask, and when is the primary driver for Richard Harris. 10:51) The art of negotiation: engaging with procurement. (19:52) 21:47) The art of negotiation: offering discounts. (25:31)

GTM 92
article thumbnail

What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. See how it works What is a go-to-market strategy? A go-to-market strategy is a step-by-step plan for introducing a new product to buyers.

article thumbnail

The Best Sales Podcasts to Elevate Your Selling Game in 2024

Veloxy

The GTM Podcast, (formerly Sales Hacker Podcast) is another notable standout among the best sales podcasts. The GTM Podcast The GTM Podcast, hosted by Scott Barker, features interviews with tech leaders and VCs, sharing insights and stories, plus listener Q&As.

Gaming 233
article thumbnail

7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Secret 1: A Self-Serve Product is Non-Negotiable For SMBs.

article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

Develop a Robust Product Launch Plan and GTM Strategy A well-thought-out launch plan and a go-to-market strategy (GTM) ensure you reach the right audience with the right message. This plan will encompass all action items required to meet your launch date, forming an integral part of your overarching GTM strategy.

Launch 59
article thumbnail

How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM

Sales Hacker

Our client, a JDA implementation firm, kept receiving a shortlist of 30 pain points needing coverage within six weeks to go-to-market causing our client to build for “wants”. And Sephora would try to penny-pinch and negotiate on the number of hours and resources that would be needed for different projects. Create margin growth.

GTM 80