Highspot

JULY 9, 2025

Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. This allows your sales leaders to focus on coaching, content strategy, and pipeline support where it has the biggest impact. Of course, all of this hinges on trust.

Manufacturing 40

Manufacturing GTM Objectives and Key Results Sales 40

Sales Hacker

APRIL 22, 2025

11:06 Why nailing 3-5 core use cases beats going broad or too niche. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 27:02 Harmonys lean, high-impact program playbook for early-stage teams. 33:01 Hot take: marketing shouldnt be measured by pipeline alone. Have access to.

GTM 94

GTM Campaign Pipeline Launch 94

Heinz Marketing

MARCH 29, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 128

Pipeline Sales Gaming Up-sell 128

Heinz Marketing

SEPTEMBER 6, 2021

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. My name is Matt Heinz.

Pipeline 114

Pipeline Sales Up-sell Government 114

SaaStr

JANUARY 28, 2022

But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? The go-to-market playbook. This model worked backward into pipeline quotas which defined how much revenue they needed to create every week, month, and quarter.

Quota 96

Quota Pipeline Go To Market Up-sell 96

Martech

JUNE 28, 2022

And it should be emphasized that B2B teams and marketers have begun their transformation as marketing works across their entire company to play a more proactive role in all revenue and customer generation aspects. Drive the shift from push to pull marketing.

B2B 120

B2B GTM Cross-sell Cold Call 120

Partners in Excellence

AUGUST 26, 2020

We are inundated with training, content, articles, books on “You have to prospect, You have to build your pipeline, You have to follow the process, …… ” These focus on what sales people have to do, they are generally closely followed by techniques and tools focusing on how we do those things.

Start-ups 100

Start-ups High impact Technique Follow-up 100

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Technique Growth 52

Highspot

JUNE 11, 2020

Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Generating revenue.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

SBI

JANUARY 12, 2022

Managers and executives can zero in on exactly where their team is lagging and get leading indicators on who will perform better at pushing deals through the pipeline, as opposed to waiting to see the results. CSOs should evaluate conversation intelligence vendors to improve sales velocity, pipeline generation and sales outcomes.” [1]

Launch 37

Launch Pipeline Sales High impact 37

Highspot

JUNE 6, 2023

The scorecard provides a single source of truth for KPI measurements like pipeline growth, win rates, and conversion, helping teams identify potential gaps at every stage. The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook.

Closing 52

Closing Product Objectives and Key Results Quota 52

SBI

AUGUST 31, 2020

Seismic , the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. Microapps unleash creative storytelling. About Seismic.

Launch 26

Launch Commission Presentation High impact 26

Salesforce

JULY 28, 2022

For example, make it clear you want your reps to double down on pipeline maintenance, ongoing training, and team alignment. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks.

Cross-sell 98

Cross-sell GTM Quota Contract 98

Sales Hacker

OCTOBER 7, 2021

Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts. She thrives at the corner of career and culture and is passionate about building a diverse pipeline of future sales leaders.

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Sales Up-sell Start-ups Cross-sell 136