Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. We train them, we provide marketing programs, content. We drive marketing programs to keep these partners supplied with leads. We create contests and SPiFs to entice the partner sales people.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

Sales Hacker

SEPTEMBER 19, 2023

Links and Resources Sam’s LinkedIn: [link] SamSalesConsulting: [link] LinkedIn Influencer Playbook: [link] The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

GTM 124

GTM Trust Cold Call High impact 124

SaaStr

OCTOBER 3, 2022

When you can answer these questions confidently, it is time to go to market. The market can be as big as we want, but our resources are not unlimited. Knowing GTM segmentation requires understanding the potential impact on the market and how much of that market can be captured. We must find the sweet spot.”.

GTM 107

GTM Strategize Government Inside sales 107

Highspot

OCTOBER 7, 2020

Our platform allows revenue leaders to land strategic initiatives by changing the behavior of their teams — driving consistent revenue performance and drawing a direct line from go-to-market initiatives to business outcomes.” Easily track rep and team adoption of any go-to-market play, along with associated training.

Launch 52

Launch Go To Market High impact Pitch 52

Highspot

NOVEMBER 24, 2021

For enablement leaders, this means asking what needs to change about your go-to-market strategy – and whether your approach to enablement is capable of making those changes stick. Our VP of Strategic Services, Steve Hallowell, dives deeper into what putting these elements into practice looks like here. Via the humble sales play.

Cross-sell 52

Cross-sell High impact Go To Market Strategize 52

Highspot

JUNE 6, 2023

The integrity of your brand hinges on ensuring all go-to-market teams are singing from the same songbook. Build it and they will come’ is a myth in today’s competitive markets, no matter how incredible your product is. Understand Your Customer Sales success starts and ends with deeply understanding your customer profiles.

Closing 52

Closing Product Objectives and Key Results Quota 52

Highspot

SEPTEMBER 28, 2021

Go-to-market teams work in silos, rarely communicate. Go-to-market teams collaborate continuously to drive outcomes. Static relationship with market, slow to adapt. Nimbly adapts to shifts in market. Your sales acceleration strategy should touch all aspects of your go-to-market approach.

Sales 52

Sales Cross-sell Technique Growth 52

Highspot

JUNE 11, 2020

Sales and marketing alignment is a shared system of communication, strategy, and goals that enable marketing and sales to operate as a unified organization. Working together, aligned teams can deliver high-impact marketing activities, boost sales effectiveness, and ultimately grow revenue. Strategize together.

Objectives and Key Results 59

Objectives and Key Results Cross-sell Sales Education 59

SBI

JANUARY 12, 2022

We decided to become a strategic investor in Second Nature because we’re already enjoying the fruits of this cutting-edge solution – and expect to continue reaping benefits in the years to come.” CSOs should evaluate conversation intelligence vendors to improve sales velocity, pipeline generation and sales outcomes.” [1]

Launch 31

Launch Pipeline Sales High impact 31

SBI

AUGUST 31, 2020

Seismic , the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced the launch of new Interactive Content capabilities, enabling marketers and sellers to deliver high impact, personalized content at scale. About Seismic.

Launch 26

Launch Commission Presentation High impact 26

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. After 17 years as a respected high-level Senior Sales Executive in. Shari Levitin.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

SaaStr

FEBRUARY 1, 2019

Where does Amanda believe most people go wrong with pricing? How does Amanda think the go-to-market has to change with every stage of development? How to ensure customer support is strategic and not just reactionary? You can also take your SaaStr to go: Listen on iTunes. What are the challenges with this? *

Customers 43

Customers Price Cross-sell Start-ups 43

SaaStr

FEBRUARY 10, 2025

25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. Strategic Transformation The company’s leadership, including CEO Tim Sang, recognized that their challenges extended beyond typical growing pains.

Growth 60

Growth Product A/B testing Strategize 60

Sales Hacker

APRIL 22, 2025

11:06 Why nailing 3-5 core use cases beats going broad or too niche. 14:01 How to keep up with a market that changes every week (hello, agentic AI). 27:02 Harmonys lean, high-impact program playbook for early-stage teams. 33:01 Hot take: marketing shouldnt be measured by pipeline alone. I mean, this is just.

GTM 90

GTM Campaign Pipeline Launch 90

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Viola Eva: “Using Algorithmic Content Analysis for High-Impact SEO Upgrades”. We sell success.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90