SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

Go To Market 126

Go To Market Growth GTM Product 126

SaaStr

APRIL 30, 2024

Lesson #1: Just Say No Once he joined, Kyle quickly discovered that Owner had a leaky bucket and had either bad or no targeting on prospects, was closing a lot of poor-fit customers, and there were a lot of miss set expectations from sales so customer handoff was sketchy at best. Invest way earlier than you think in prospect data.

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. A launch, not a postscript A webinar can be a powerful pivot point to launch a new piece of research rather than a postscript to it. Create conversation decks so sales teams can discuss findings with prospects.

Launch 118

Launch Promote Campaign Trust 118

Martech

SEPTEMBER 11, 2024

For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. Robust martech stacks support marketing and are barely used outside of marketing team goals. In most SaaS and B2B organizations, silos exist for practical reasons. Lead scoring.

Cross-sell 111

Cross-sell Customers UX A/B testing 111

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

NOVEMBER 8, 2024

CRO Confidential podcast host Sam Blond chats with the CEO and co-founder of Clay, Kareem Amin, about two major topics: The evolution of Go-To-Market systems: where we are today with the incorporation of AI, and where we’re headed. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM 109

GTM Growth Campaign Cold Call 109

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Take Apple, for example.

Go To Market 78

Go To Market Lead generation Launch Service 78

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 101

Launch Product Contact Follow-up 101

Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Now you’re ready to go. Nail your value proposition. Get MarTech!

Launch 109

Launch Product GTM Education 109

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. As Howard Brown, CEO of Revenue.io

Go To Market 72

Go To Market Objectives and Key Results GTM Price 72

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. One theme was clear: AI is touching every part of go-to-market. Example opener: Hey [Prospect], I just finished reading your latest report on [specific topic]. But one unassuming topic that kept coming up?

Cold Call 67

Cold Call GTM Objection handling Sales 67

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 84

Go To Market Up-sell Sales Finance 84

Hubspot

AUGUST 5, 2016

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. At HubSpot, I work on the product marketing team, and we're responsible for launching all of HubSpot's new products. Pre-Launch.

Launch 78

Launch Product Pitch Go To Market 78

Martech

APRIL 17, 2025

Sitecore, in collaboration with Microsoft, launched the Sitecore AI Innovation Lab. This program offers a structured environment for marketing leaders to explore AI solutions for content operation optimization. It provides a way for marketers to define their AI strategy and develop tailored solutions.

E-commerce 108

E-commerce Launch Networking Referrals 108

Salesforce

MARCH 20, 2025

A product manager accelerates go-to-market strategies via an AI agent that instantly analyzes customer feedback and predicts trends. Consider a B2B sales team using an agentic workflow to manage follow-ups with prospective customers. A prospect takes an action, like downloading a white paper.

Strategize 124

Strategize Finance Prospecting Follow-up 124

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Bureau of Labor Statistics shows that 20% of new businesses fail during the first two years, but why?

Go To Market 52

Go To Market GTM Promote Technique 52

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI is transforming how go-to-market teams operate. SDRs are prospecting faster. Marketers are shipping more content. Marketers are shipping more content. CSMs have summaries of every customer call.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Sales Hacker

MAY 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Pipegen Tuesdays to rally both teams on prospecting. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. An SDR lead.

GTM 104

GTM Cross-sell Pipeline Launch 104

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy? Who is on the GTM Team?

Go To Market 52

Go To Market GTM Objectives and Key Results Launch 52

Salesforce

APRIL 2, 2025

Discover how to make product-led sales a part of your go-to-market strategy. ” The prospect is now in a sales cycle without realizing it. Faster sales cycles : When prospects can tactically engage with your product or service, they understand its value and impact immediately. Why are product-led sales important?

Product 86

Product Territory Sales Price 86

ClickFunnels

AUGUST 8, 2021

The latter definition applies to sales prospecting , not lead generation, though. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. Now Landingi market their software as a “Your Go-To Marketing Solution”, so we assume that their aim is to offer an all-in-one marketing platform.

Lead generation 246

Lead generation A/B testing X-functional Price 246

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Access to more data.

GTM 119

GTM Growth Referrals Cross-sell 119

Highspot

AUGUST 21, 2024

You’ve been gearing up for your new product launch over the course of weeks, months, or maybe years––and it’s quickly approaching. This launch of new innovation is an opportunity to inspire the organization, deepen customer satisfaction, engage new buyers, and generate revenue for the business.

Launch 52

Launch Product Strategic planning Quota 52

Heinz Marketing

JUNE 5, 2025

In this blog, we’ve compiled the most frequently asked questions B2B marketers ask when mapping the buyer’s journey and aligning with the sales cycle to accelerate deals. A B2B buyer’s journey is the process a prospect follows, from becoming aware of a problem to evaluating solutions and ultimately making a purchase decision.

B2B 52

B2B Pipeline Campaign Sales 52

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 123

GTM UX Go To Market CRM 123

Sales Hacker

OCTOBER 4, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Don’t wait for the perfect product launch to start generating demand.

GTM 106

GTM Launch Education Account management 106

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

GTM 107

GTM Launch Strategize Pipeline 107

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations.

Technology 43

Technology Technology Launch Prospecting 43

Sales Hacker

SEPTEMBER 9, 2019

It’s an entire go-to-market strategy. Most account-based journeys follow a seven-step process: 1) Select accounts : Align Sales and Marketing around a list of target accounts that are most likely to deliver revenue, and tier those accounts based on entitlements. visited five marketing webpages). Job postings.

Prospecting 77

Prospecting Sales Follow-up Contact 77

SaaStr

MARCH 16, 2022

How are you going to sell your service? This is one of the most important questions for founders to answer as they prepare to launch a product. When OpenPhone first launched, they were focused on a sole proprietor, and their ACV was low. The Power of PLG. What is your product? . Who is your target audience? Key Takeaways.

Growth 98

Growth Product Niche Launch 98

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

Go To Market 32

Go To Market Launch B2B Contact 32

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. “If every customer-facing employee knows what to say, show and do with prospects and customers, you have a true competitive advantage,” said Robert Wahbe, CEO, Highspot.

Technology 56

Technology Technology Launch Go To Market 56

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. Pursuit – best in breed recruiting firm specialized in sales and marketing roles The best talent isnt actively job hunting. Pursuit helps companies hire elite go-to-market talent on a non-retainer basis.

GTM 80

GTM Engineering Customers Cross-sell 80

Highspot

MAY 15, 2025

Theyll be empowered to close deals, expand your reach, and stay aligned with your go-to-market goals. Consistent partner sales techniques: Clear guidelines and messaging prevent partners from going rogue or overlapping with your prospecting efforts. This is not reality.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52