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The Ultimate Guide to Sales Playbooks 

Highspot

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. The term sales motion refers to the particular method sales organizations use to bring a product or service to market. Align your go-to-market teams.

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The Chat GPT Growth Story: How AI is Changing the Way We Work with OpenAI’s Head of Sales, Aliisa Rosenthal

SaaStr

Sam said he had no idea what sales would look like at OpenAI or how to go to market with their products, but they went for it. After the meeting, it sends all your follow-up emails, records everything in a CRM, and maybe even goes through legal processes with you. This is what the future of AI could be in the workplace.

Growth 90
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Why your revenue team needs a shared workflow platform

SalesLoft

On the buy side, there can be multiple layers of admins, users, approvers, and legal and compliance experts, each with their own unique needs and concerns. Territories change. Technologies come and go. You can have a high-velocity go-to-market organization that acts nimbly, as long as they’re all on the same page.

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Does Sales Tech Stack Consolidation Pay? Here’s How to Calculate the Value

SalesLoft

Your legal and finance teams are likely reviewing and negotiating vendor contracts. Sales Management, Finance, and Legal Teams. This spreadsheet is critical, but for each technology you’ve listed, there are multiple potential points of failure and soft costs across every team in your organization.

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Why Companies Fail Coming to Europe with Matthew Gowen

Sales Hacker

We help them put in place the right talent, the right sales infrastructure, and also the back office, boring stuff that you need to get done, payroll and legal contracts, all of that good stuff, which can be a bit of a hurdle for a lot of companies coming to Europe. Of course, Brexit is also going to create additional regulatory complexity.

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Sales Readiness vs. Sales Enablement: The Case for Separation of Church and State

Sales Hacker

It creates a legal structure that says, “If you steal, there will be consequences.” Going to market with a new offering, new SKU, or even a new region involves an entire organization. However, it has often fallen to Product Marketing to do the majority of the heavy lifting, both internally and externally.

GTM 57
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RevOps Career: How (and Why) to Find the Right RevOps Job

Sales Hacker

An emerging need to support multiple GTM plans across segments and regions. Proliferation of marketing and sales technology. Now, the AE must work with sales ops, salesforce admins, and legal to close this opportunity. Assist the CEO and sales leadership team with go-to-market planning. Unified data problems.

Finance 101