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Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical. While you can continue using horizontal go-to-market strategies, you risk burning out your team without a clear plan.
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He is a long time tech industry veteran who started his career in the pharmaceutical sales industry, but he grew up in financial services, software sales. Having the right go to market is really important, but unless you’ve got the right foundations in place, it can be a struggle. Welcome to the Sales Hacker podcast.
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Life Sciences (for pharmaceutical sales). If the product you're supposed to sell isn't ready to go to market by the deadline, you'll be the one explaining the delay to potential customers. The following degree programs are the best choices for a successful sales career. Management. Psychology. Communications. Public Relations.
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Rob Gonzalez: Operationally, I look at, in particular, my experience at Endeca, but also another startup that sold to pharmaceutical companies and other life sciences businesses and financial services companies called Cambridge Semantics. So from that perspective, I think there is a lot to be said from gaining experience.
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