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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Dig deeper: SaaS buyers: The process is frustrating How to adapt your horizontal software for vertical markets Horizontal products can succeed in a vertical-focused market by genuinely becoming intensely vertical. While you can continue using horizontal go-to-market strategies, you risk burning out your team without a clear plan.

Growth 134
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Doubling Down: Peter Berg, Managing Partner at M12

SaaStr

It’s like “Minority Report” for the cold chain (think: delivery of perishable goods, sensitive pharmaceuticals, etc). PAXAFE uses AI to predict issues in cold chain logistics before they happen. It’s mind blowing how much product is wasted or lost in the supply chain due to temperature issues (e.g.

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How to map your selling process to the way your B2B customers buy: A case study

Martech

Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. In going to market, the company has traditionally relied on distributors, including catalogs, to access the market opportunity.

B2B 97
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Why Companies Fail Coming to Europe with Matthew Gowen

Sales Hacker

He is a long time tech industry veteran who started his career in the pharmaceutical sales industry, but he grew up in financial services, software sales. Having the right go to market is really important, but unless you’ve got the right foundations in place, it can be a struggle. Welcome to the Sales Hacker podcast.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. With a solid foundation of product marketing, brand marketing can help you win a greater share of the market and even become a category leader.

Product 110
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The Ultimate Guide to a Career in Sales

Hubspot

Life Sciences (for pharmaceutical sales). If the product you're supposed to sell isn't ready to go to market by the deadline, you'll be the one explaining the delay to potential customers. The following degree programs are the best choices for a successful sales career. Management. Psychology. Communications. Public Relations.

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What Is Enterprise OEM Software Licensing?

Sales Hacker

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. This requirement often arises when selling into specific verticals, such as finance, pharmaceutical, or government. Implementing an OEM go-to-market (GTM) strategy.

GTM 86