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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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How to Conduct a Market Opportunity Analysis

Hubspot

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. This kind of analysis can help you grow your existing business, pivot into new markets and opportunities, or expand into the periphery of your current market. Image source.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

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How to create an effective sales plan: Tips and examples

PandaDoc

The plan also includes a timeline for product development and launch , pricing strategies, promotional campaigns, and sales targets for the first year. This plan includes specific tactics for each channel, including promotional campaigns and pricing strategies that are tailored to the target customer segments.

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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

Creating a social media program, launching a new product, or considering a brand re-design are all good reasons to conduct a SWOT analysis. High prices. This degree of recognition lends itself to Apple’s ability to sell products at extremely high prices. High prices. Apple’s SWOT analysis. First off, strengths.

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How to Hack Growth When Growth Stalls

ConversionXL

As marketing channels that once brought in endless streams of new customers mature, those streams can quickly become mere trickles, as a result of anything from new competition, to changes in consumer behavior (often brought about by technology, like the shift to mobile), to new rules that govern the channel. Image Source.

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