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Decoding generative AI: How to build a basic genAI strategy for your marketing organization

Martech

My friends shared that I was one of the only professionals in their network that had a positive view of AI and had embraced using it at work. Governance strategies or guardrails. As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year. Legal advice on how to navigate risk.

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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

Get out there, build a network, meet people! Networking Skills As I mentioned above, if youre going to pursue real estate entrepreneurship, youve got to get comfortable with putting yourself out there. Its inherently dynamic, influenced by consumer preferences and the fluctuating economy, and factors such as government policies.

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Could Your Business Experience Be the Key To a Thriving Cybersecurity Career?

Salesforce

The primary goal of cybersecurity is to manage risk to an organization by protecting networks, systems, and data from security threats and vulnerabilities, as well as to identify, analyze, and respond to security breaches that could compromise an organization’s mission and goals.

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How to Choose the Right Sales Enablement Certification

Highspot

Beyond the job market, certification connects you to a broader professional network. Get certified today and master engaging sellers with real-world techniques, aligning cross-functional teams, and creating strategic plans that drive business growth. Take the Highspot Spark Community , for example.

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

Pro tip: Look into government grants for small business owners. This provided us with case studies and testimonials and helped build a network of referrals. Great upskilling areas include leadership, digital marketing, sales, data analysis, financial management, strategic planning, and tech skills.

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10 Key Ways to Leverage Your Business Ecosystem to Close More Deals

Hubspot

Formal partner programs provide one of the more effective avenues for connecting you with other organizations in your ecosystem — but you don't necessarily need one to work with those kinds of companies and leverage that network effectively. Referrals are direct intros to accounts. Referrals can also be compensated with commission.

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How to Prepare for Small Business Week (2025)

Salesforce

The week typically includes activities such as networking opportunities, educational sessions, and award ceremonies to honor outstanding small businesses. You can network with other entrepreneurs, attend panel sessions, and interact with diverse business leaders, industry experts, and government officials.