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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. PLG and SLG arent competitors, theyre partners in growth. Many make this shift reactively rather than strategically.

Growth 77
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How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell 52
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Is product-led growth a GTM silver bullet?

Martech

Should product-led growth (PLG) be your No. 1 pick as your go-to-market (GTM) motion? told us about interviewing hundreds of CEOs and CFOs about GTM for a forthcoming book. One motion among several PLG is one of a number of recognized GTM motions. In its purest form, product-led GTM lets the product speak for itself.

GTM 122
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Build Customer Loyalty in the First 30 Days

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Personalized Event Recommendations : Demonstrate a deeper understanding of customer needs by recommending relevant events that align with their growth goals.

GTM 110
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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized.

Product 101
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How Young Companies Can Sign Major Clients with Alexandra Schrecengost

Sales Hacker

Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. With more than 18 years of experience in wine, spirits, hospitality, and luxury public relations, Alex focuses on community building via event marketing.

Clients 102
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Data-driven success lies within the power of simplicity by Cynthia Ramsaran

Search Engine Land

Guest Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes.