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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. PLG and SLG arent competitors, theyre partners in growth. Many make this shift reactively rather than strategically.
Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.
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Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Product-Channel Fit: Finding the Right Growth Strategy for Your Product We often hear product- market fit, but not often enough is the importance of product- channel fit emphasized.
Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. With more than 18 years of experience in wine, spirits, hospitality, and luxury public relations, Alex focuses on community building via event marketing.
Guest Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes.
Guest Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes.
After that, Dror names the number two and three essential focus areas as a robust partner portal, filled with market-tested content and templates, and an MDF program that operates on pre-agreed metrics, like leads, revenue, growth, number of seats and other success drivers. But businesses are recognizing afresh the value of partnerships.
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We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).
Jeff Ignacio is the head of revenue and growth operations at Upkeep. One of the GTM systems managers at MURAL, Keith Jones. I am a social worker who is passionate about helping people find their purpose in life, thus I enjoy giving back through volunteering my time at local soup kitchens or hospitals.
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