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Empathy, Authenticity, Meaning As Competitive Advantage?

Partners in Excellence

In our GTM strategies, in our engagement strategies, we constantly look for differentiators and competitive advantage. But too often, we never take the time to understand these, instead applying the same standard prospecting, qualifying, objection handling, discovery, proposal, closing approaches for everyone.

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Your GTM, transformed: Highspot’s Agentic Platform powers the Summer 2025 Launch

Highspot

And point solutions—even AI-powered ones—leave GTM teams drowning in disconnected data, unclear on what’s working, what’s not, and how to act with confidence. Nexus turns every GTM signal—spoken, shared, or shown—into role-based, real-time guidance. And it’s changing how GTM teams train, execute, and win—at scale.

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Sales efficiency: Your GTM team’s must-improve metric

Highspot

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Constant analysis of your reps’ sales performance can identify both their strengths and areas for improvement. It goes beyond merely tracking revenue.

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GTM 153: Building Technical Growth Machines & Signal-Based Selling with Austin Hughes

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. That’s TriNet, T-R-I-N-E t.com/gtm NOW. Navigating payroll, benefits, and compliance shouldn’t slow you down.

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What Is Coaching?

Partners in Excellence

In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. ” But coaching, at least in selling and GTM is very focused and specific.

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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

The buyer’s journey helps you attract and convert new leads by meeting them where they are in their decision-making process. Instead of using standard templates in their demos, they customize everything around the prospect’s real sales playbook, objection-handling examples, and KPIs. Sometimes through brand storytelling.

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How to choose the right AI sales assistant for smarter selling

Highspot

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. The best AI assistants support email, chat, telephone, and in-person meetings.

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