Sales Hacker

AUGUST 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Stevie Case is the Chief Revenue Officer at Vanta, the $4B leader in trust management and compliance automation. Watch: [link] 50:56 — Vanta’s next big GTM bets: platform sales, public sector, and deeper enterprise expansion.

GTM

Partners in Excellence

MAY 28, 2025

I see so much talk about GTM, selling, marketing, customer service strategies. ” A few weeks ago, I was speaking to a senior GTM executive at a client. She had an older school mental model, thinking marketing focused on grand, image, advertising, and meeting the quota for MQLs. We fall into “default behaviors.”

GTM

Partners in Excellence

MARCH 19, 2025

That’s how designing and executing your GTM/selling strategies work! ” I’m constantly befuddled by the acceptance of YoY slips in revenue performance, slips in % of people making quota, slips in win rates and deal values, slips in retention.

GTM

Highspot

JULY 13, 2025

Add in the fact that today’s sales forces face “long hours, constant rejection, and relentless quotas [that] can wear down even the best reps,” as change management and company culture expert Chris Dyer recently wrote for Inc. , Consider the social-selling strategies of go-to-market (GTM) teams with Highspot.

B2B

Highspot

JULY 9, 2025

Your go-to-market (GTM) tech stack and the workflows implemented around your GTM tools—including your sales enablement platform—play a pivotal role in increasing sales efficiency. Constant analysis of your reps’ sales performance can identify both their strengths and areas for improvement. It goes beyond merely tracking revenue.

GTM

Highspot

AUGUST 12, 2025

Key Takeaways Increasing go-to-market (GTM) sales velocity means aligning your teams, tools, and training to help reps move fast, stay sharp, and close more with confidence. And, if your GTM engine is standing still —relying on outdated processes and/or fragmented tools—you’re not just stalling, you’re slipping. In other words?

Pipeline

Highspot

JULY 9, 2025

Powered by Highspot Nexus , the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. Lots of AI tools can act. This isn’t about replacing people—it’s about elevating them.

Go To Market

SaaStr

JUNE 23, 2025

Evaluate Your Sales Efficiency Are your sales reps hitting quota? If not, that’s a sign your GTM engine isn’t working as efficiently as it should. Test out whether your quotas are realistic and whether your reps are closing deals at a sustainable cost. Before hiring more reps, make sure your current team is performing well.

GTM

Highspot

JUNE 17, 2025

Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Our State of Sales Enablement Report 2025 found 49% of GTM teams use AI like sales assistants to enhance their work, and 41% intend to adopt it in 2025. Those that use AI realize up to 20% better revenue outcomes.

Sell

Highspot

DECEMBER 9, 2024

These rich insights surface best practices and shared knowledge that make a difference in sellers ability to attain quota. The ability to connect the dots between all the different parts and pieces of the GTM sales process is its superpower.

GTM

Sales Hacker

APRIL 25, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. The future of GTM is AI-powered. Be the quarterback of the deal.

Growth

Highspot

OCTOBER 23, 2024

Highspot also announced new capabilities for its generative artificial intelligence (AI) digital assistant, Highspot Copilot, which help sellers and sales managers successfully execute GTM initiatives through personalized coaching recommendations, skill and competency assessments, and learning reinforcement at every stage in the revenue lifecycle.

GTM

Sales Hacker

FEBRUARY 3, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. “If you lose a top performer, their quota still needs to be met.

GTM

Sales Hacker

NOVEMBER 22, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. That’s why HG Insights created The Next Generation of Sales AI report — to calm the FOMO and help you bring AI to your GTM teams. Read the free and ungated report.

GTM

SaaStr

JULY 9, 2025

The Evidence: Owner sees 3-4x productivity gains, but only from AI-native reps At Windsurf, 7 out of 10 seasoned reps quickly shot over their annual quota , with one rep closing $1.6 It’s making great salespeople unstoppable while leaving everyone else behind. This isn’t optional—it’s essential for survival.

Technical Sales

Martech

FEBRUARY 7, 2025

Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy. The result is circular: efforts to hit quotas discourage meaningful shifts toward targeting the ICP.

B2B

Hubspot

MARCH 26, 2025

They become an indispensable part of the workflow automating tedious tasks, surfacing key insights, and helping reps hit quota. Source Core features: All-in-one GTM enablement platform that makes it easy for reps. Ive worked with businesses that spend thousands on software that sales teams end up barely using. Other tools?

Price

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM

Partners in Excellence

MARCH 20, 2025

“They are meeting their quotas and our growth goals,” came the response. Is it integrated into your GTM/customer engagement strategies? They had changed their GTM strategies and were targeting different sets of customers. “Where are they struggling? What is the performance shortfall?” ” I ask.

Real Estate

Highspot

APRIL 9, 2025

With one unified platform for GTM enablement , your team gets instant access to current and approved materials. Rely on training and manual audits. Training helps, but even the best teams cut corners when theyre under pressure to hit goals. Centralize and govern your content. You can also track every interaction automatically.

Relationship Management

Martech

JULY 11, 2025

Config: GA4 or GTM changes. There’s also a quota of 1,000 annotations per property. Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. SEO: Core updates, metadata changes, schema rollouts. Website: Redesigns, new features, significant content changes. Product: Launches, updates.

A/B testing

SaaStr

APRIL 1, 2025

Sam Blond and Jason Lemkin joined together for a live SaaStr Workshop Wednesday looking at what has and what hasn’t changed in 2025 in GTM in general and in the age of AI. Despite all the sales tech we’ve deployed in the past decade (Gong, Outreach, etc.),

GTM

Sales Hacker

MAY 27, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Navigating payroll, benefits, and compliance shouldnt slow you down. Thats where TriNet comes in.

GTM

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Someone charged with upselling can’t be that.

GTM

Sales Hacker

FEBRUARY 6, 2023

You name it, the GTM plan is continuously disrupted by it — Sales turnover Layoffs Hiring Promotions Mergers Acquisitions Reorganizations Strategic shifts Funding rounds Recessions Global pandemics Regulatory changes ….and In truth, in the face of these potent forces, the static GTM plan never really stood a chance.

GTM

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Four mistakes companies make when adding GTM to PLG. As your company grows, there is a requirement to add a sales team with a GTM vision. Breaking down a consumer tech growth team.

GTM

Sales Hacker

SEPTEMBER 30, 2022

Hannah Ajikawo – Practice Lead, GTM Strategy, EMEA at Skaled. You’ll learn: Why women achieve 8% higher quota attainment than men. The post Level Up Your Soft Skills: It’s Not Too Late to Bring Buyers to the Table and Hit Q4 Quota appeared first on Sales Hacker. Why soft skills are actually a super-power.

Quota

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. And how can you double your magic number without reinventing the wheel for better quota attainment or cutting everything? That means generally spending $3 in sales and marketing to generate $1 in net new ARR.

Go To Market

Partners in Excellence

AUGUST 6, 2024

We have long been consumed with efficiency in our GTM efforts. There has been no part of our GTM strategies that we haven’t been able to drive stunning levels of efficiency. But our adoption of these principles into our GTM efforts have completely lost this. We can incorporate engagement data.

GTM

SaaStr

NOVEMBER 1, 2023

Learn six GTM models Divvy used on their incredible journey from 0 to a $2.5B So, before you start thinking about these GTM models, you have to think about the attributes of your team. And remember, the GTM models that work for Divvy only worked because the team was great. All they need are the quota and goal numbers.

Go To Market

Sales Hacker

FEBRUARY 16, 2024

If your reps have $1M quota, then every day is worth $4,000 in revenue. When you break the value of each day and even each minute down, it’s easier to realize how intentional time needs to be spent in order to hit quota. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.”

GTM

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. But to develop a GTM strategy, you must have Product Market Fit.

Go To Market

Tibor Shanto

SEPTEMBER 23, 2021

Mike shows how Sales Enablement done effectively, at the formal maturity model, absolutely does positively impact both win-rates and quota attainment (according to multiple analyst research studies over the past several years). With systems thinking, the whole is greater than the sum of its parts. Everything Starts With A Definition.

GTM

Highspot

AUGUST 13, 2024

In the GTM world, it’s the silos that kill successful execution. Companies that stay ahead of the competition are the ones that can successfully translate strategy into execution, and break down these silos with a connected GTM. To achieve this, a strong Marketing – Sales Enablement partnership is absolutely essential.

GTM

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. The mandate for sales enablement is to increase the effectiveness of their go-to-market (GTM) strategy by providing coaching, training, and introducing sales enablement platforms and tools. What is sales enablement? Training platforms.

GTM

Salesforce

APRIL 7, 2022

Learn how the brightest minds in business, culture, and sports “Think Outside the Quota” to find sales success. You deal with a lot of failure as a rep,” said Belal Batrawy, veteran sales coach and head of go-to-market (GTM) at GTM Buddy. Belal batraway, head of Go-to-market, GTM buddy. watch now.

Pipeline

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Experimental vs. Scale.

Go To Market