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GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez

Sales Hacker

He has spent the past 20 years skillfully building and transforming numerous Go-To-Market (GTM) teams. 24:20) Designing effective sales compensation plans. (32:33) The post GTM 122: The 4 Ps of Sales Success: People, Process, Platforms, Performance with Phil Hernandez appeared first on GTMnow.

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Why AI proficiency is today’s must-have marketing skill

Martech

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. AI has become a strategic partner, helping us focus on core value-creation activities.

GTM 131
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Top 5 Lessons Learned from Scaling GTM Teams at Notion, Asana, and Dropbox

SaaStr

Robbie O’Connor, the GM EMEA at Notion and the first European hire at Asana and Dropbox takes the stage at SaaStr Europa to talk about the building blocks required to scale GTM teams and operations. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. Listen to your customers.

GTM 123
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B2B marketing can’t hide from change forever

Martech

Realizing this golden age requires strategic planning, collaboration and adaptability from marketing and martech. Dig deeper: The hard truth about what AI will do to GTM The post B2B marketing cant hide from change forever appeared first on MarTech. This is our ticket to greater impact and greater career longevity.

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5 ways to help your B2B organization succeed with AI agents

Martech

There’s more evidence that AI-powered tools are transforming go-to-market (GTM) strategies by augmenting human capabilities and addressing shifts in buyer behavior. As the Forrester B2B Summit kicked off this week in Phoenix, the analyst firm released a report called “AI Agents: What It Means For B2B Marketing, Sales, And Product.”

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The high cost of undervaluing experienced marketing leadership

Martech

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. He believes fractional GTM roles represent the future. ICP definition.

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The state of intent data in 2023 and beyond

Martech

In this article, we will: Sprinkle in knowledge gained from a recent roundtable with B2B marketing leaders on the data, tools and processes used in sales and marketing account-based go-to-market (GTM) motions. What is the number one value proposition of intent in today’s GTM efforts?

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