Cerebral Selling

OCTOBER 5, 2020

When it comes to high-impact messages that break through your customer’s armor and motivate them to purchase, the best ones are emotionally-charged. You’re thinking, “We sell thousands of food products and have huge brand awareness and market share. ” But there’s a problem.

Drivers/motivators 130

Drivers/motivators Entertainment Manufacturing High impact 130

SaaStr

FEBRUARY 10, 2025

Despite initial success reaching $2 million in annual recurring revenue (ARR), the company faced several significant challenges: The sales technology market was highly competitive, with numerous established players vying for market share.

Growth 65

Growth Product A/B testing Strategize 65

Partners in Excellence

AUGUST 16, 2015

Their share prices are declining, their revenues or profits are in freefall, their market share is declining. These are the elements of a high impact prospecting approach. Which of these customers is likely to be the most concerned and most ready to want to do something with what you are talking about?

Prospecting 113

Prospecting Pitch Appointment Campaign 113

Hubspot

APRIL 21, 2021

To do this, it has to reinvent its approach to delighting customers or risk losing the trust of its user base – and its market share. When a company is getting off the ground, it will tend to focus on a small number of high-impact channels. More tools to manage. More touchpoints to maintain.

Customers 101

Customers Launch Start-ups Growth 101

Search Engine Land

DECEMBER 28, 2023

Microsoft Microsoft’s Performance Max launched in open beta in July, with select marketers able to access its full inventory and serve ads across its network. The new Bing failed to take any market share from Google after six months. Sam Tomlinson shared 10 advanced strategies for optimizing your Google Ads account.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

JANUARY 4, 2021

John Graff, Chief Marketing Officer at Sonim , predicts: "I believe 2021 will be a year that will provide significant opportunities for companies to grow/expand market share. Brands will capitalize on change. Because many companies will fall into the trap that there will be a post-2020 'return to normal.'

A/B testing 101

A/B testing Tradeshows Education B2C 101

Search Engine Land

JUNE 26, 2024

Their primary motivation is usually around growth KPIs or market share, so speak to them in those terms. Dig deeper: The enterprise business of SEO: Communicating to the C-suite SEO forecasting One of the more powerful ways to discuss the impact of your recommendations is to create a forecast.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. This approach works well if you’re looking to capture existing market share.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90