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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. Identify business value : Analyze your processes, customer interactions, and data assets to pinpoint the areas where AI can create the most value. You’ll be able to focus your efforts on high-impact areas that offer optimal returns.

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How to use Google Gemini to improve SEO operational efficiency

Search Engine Land

Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. If you’re like me, who organizes marketing processes and teams with spreadsheets and documents, then Gemini has the potential to be a game-changer. Business email address Subscribe Processing.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

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The 80 20 Rule – Achieve More With Less

The 5% Institute

Also known as the Pareto Principle, this rule helps individuals and businesses identify the most significant factors that drive results. Over time, this principle found applications in various fields, becoming a guiding principle for strategic decision-making.

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How to Improve Sales Productivity and Close More Deals

Highspot

And from an efficiency perspective, it’s all about how sellers apply their talent, tools, resources, and processes without putting in endless hours to meet targets and sales quotas. This decreases employee churn, and results in less time and resources spent on sales onboarding.

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Coaching Sales Teams: The Guide To High-Performance Sales Coaching

Gong.io

I mean, how do you coach someone when you see the results of their work (quota), and not how they work (inside their conversations with customers)? . Good coaches have an eye on the entire sales process, from start to finish, and can spot where sales reps make missteps along the way. . So what exactly is sales team coaching? .