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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. Identify business value : Analyze your processes, customer interactions, and data assets to pinpoint the areas where AI can create the most value. You’ll be able to focus your efforts on high-impact areas that offer optimal returns.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Using this process, you can arrive at around 10-50 keywords (for small websites) or up to hundreds of keywords for larger websites that drive most of your SEO traffic. These are the keywords you should use to estimate SGE impact. “> “> “> “> “> “> Processing…Please wait.

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3 High-Impact Marketing Channels You’re Probably Overlooking

Hubspot

It’s highly strategic. Many organizations rely on strategic upselling as a high-value revenue stream. This process leans heavily on consistent relationship-building and continued engagement. And which of these questions are most directly relevant to the upselling process? Growth doesn’t just happen.

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The ethics of AI-powered marketing technology

Martech

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation. Business email address Subscribe Processing. Get MarTech!

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

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Coaching And Developing Managers

Partners in Excellence

Unfortunately, high impact coaching is rarely done. If we “coach,” too often, it isn’t a collaborative discovery/learning process. One of the reasons, front line managers are probably so bad at this, is they probably don’t get a whole lot of high impact coaching themselves.