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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation.

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3 Steps to Strategic AI Adoption

Salesforce

Imagine the possibilities of a strategic AI adoption. Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. You’ll be able to focus your efforts on high-impact areas that offer optimal returns.

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Our study focused on websites in the technology industry, with traffic mainly from informational keywords. Using this process, you can arrive at around 10-50 keywords (for small websites) or up to hundreds of keywords for larger websites that drive most of your SEO traffic. These are the keywords you should use to estimate SGE impact.

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YouTube adds more formats for Video Reach Campaigns

Search Engine Land

Leveraging its machine learning technology, Google then identifies the most effective combination of ads to serve for maximum reach and efficiency. With AI handling ad format decisions, marketers can focus more on strategic tasks, removing guesswork and optimizing their efforts. .” Business email address Subscribe Processing.

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How to build a hyper-precise audience-first ad campaign

Martech

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

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What is Sales Enablement? Definitions and Best Practices

Sales Pop!

Sales enablement is a process that helps businesses equip their sales teams with the resources, tools, and information they need to improve their performance and close more deals. Sales enablement refers to a set of processes and tools that are designed to help salespeople sell more effectively. What is Sales Enablement?

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How To Pick the Best Grantmaking Solution for Your Nonprofit

Salesforce

The Salesforce nonprofit grantmaking solution, foundationConnect, was created over 15 years ago on the belief that we could support better collaboration among stakeholders in the grants management process. As technology improved, foundationConnect’s functionality became outdated compared to the options available now. Get started