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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Selling to developers and engineers isn’t like selling to any other buyer. As CRO of Databricks, he’s built one of the most successful developer-focused sales organizations in the world. Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them.

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How Coaching Transforms Sales Performance and Culture (Ask Jeb)

Sales Gravy

Dennis from Chesterfield, Missouri, wants to know if sales coaching truly moves the performance needle, especially when shifting from transactional approaches to more consultative selling. Why Sales Coaching Is Essential Sales is a skill position. Why Sales Coaching Is Essential Sales is a skill position.

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The Best Apps for Sales Reps to Boost Productivity: A Detailed Guide

Veloxy

Are your sales reps spending more time juggling tools than closing deals? The right app can take the pressure off and help them focus on what matters: selling. The best apps for sales reps simplify daily work, support field activity, and keep everything organized in one place. That’s where a strong sales app comes in.

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Boost Sales Productivity and Sales Efficiency: Top Strategies Unveiled

Veloxy

They are those who need to contact customers directly and handle every part of the sales process that comes into direct contact with the customer’s eyes or hands. You might simply want to switch up who is assigned to a location from time to time to see if they can achieve better results with a new set of eyes on the area.

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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Top Sales Metrics and Analytics By the way, if you want even more sales metrics, including top metric picks from some of the world’s foremost sales experts, I highly recommend downloading our Complete Guide to Inside Sales Analytics. delivers a slew of outbound sales metrics right out of the box.

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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. These credentials help sales reps and managers build skills, improve credibility, and advance their careers.

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10 Things That Are Different in Vertical SMB Sales with Toast’s CRO

SaaStr

A look back here at the top 10 learnings from his deep dive with Sam Blond on SaaStr CRO Confidential Most SaaS companies sell horizontally to desk workers across multiple industries. But what happens when you’re selling vertical software to non-desk workers in a specific industry? Where do you start?