Gong.io

AUGUST 15, 2022

If your NRR falls below 100%, you must figure out why immediately, and maintaining your GRR is essential for maintaining or growing your company’s market share. . For example, if they’re leaving because of pricing or a lack of immediate need for the product, offer to let them pause for a few months or provide a discount.

Non-Profits 62

Non-Profits Clients Education Start-ups 62

Hubspot

SEPTEMBER 18, 2018

When the World Wide Web launched in 1991 , most people thought it would fizzle out in a few years. As you can see, leveraging network effects can greatly increase the size of your user base, your company’s market share, and your product’s or service’s value. The Economic Benefits of Network Effects.

Networking 70

Networking Service Product Non-Profits 70

ConversionXL

SEPTEMBER 10, 2018

You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth. And if your competitors have calculated lifetime value accurately, they’ll have more marketing budget to work with per sale and, therefore, outbid you and steal market share.

Growth 132

Growth Non-Profits Campaign Start-ups 132

ConversionXL

OCTOBER 7, 2021

It also gives you a product to market. Product lifecycle marketing in the development stage. With an MVP, or a product you’re confident in talking about ahead of launch, you can use the development stage to create a buzz. Your marketing strategy should be focused on building brand awareness. Introduction. Rapid skimming.

Product 142

Product Minimum Viable Product Price Launch 142

PandaDoc

SEPTEMBER 19, 2023

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. This is known as vertical marketing. This perception can lead to a willingness to pay premium prices for specialized products or services.

Niche 52

Niche Cross-sell Price Referrals 52

ConversionXL

JANUARY 18, 2022

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Why did entrepreneurs turn to Shopify to launch their start-ups and not one of the more widely used and cheaper platforms like Squarespace or WooCommerce? When they’re in the market, they’ll remember you.

Trust 94

Trust Follow-up Campaign CRM 94

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. To drive growth , build a company that connects with customers beyond surface-level attributes like price or features. Develop your growth marketing strategy with these concepts in mind. Let customer and competitor research guide you.

Growth 102

Growth Product Objectives and Key Results User Experience 102

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. From that point on, we built a product and we launched it in February of 2008 out of a back of a coffee shop with one employee. So we launched the company in February of 2008.

Closing 68

Closing Customers Niche Sports 68

Hubspot

SEPTEMBER 11, 2012

That’s upselling and cross-selling -- with the help of dynamic content like HubSpot’s latest and greatest feature launch, Smart Content -- in action! It’s always nice to get deals and pay a smaller portion of full price for an item, but that shouldn’t be the only emails customers get. Share your recommendations in the comments.

Cross-sell 74

Cross-sell Referrals Education Up-sell 74

SaaStr

JULY 11, 2019

Join Tiago as he shares Talkdesk’s unconventional journey and what it takes to build a top-valued brand. Also, don’t miss out on discounted prices for SaaStr Annual 2020 tickets. And then I want to have some, really dig in, substantively, on going up market. So when we launched Talkdesk in 2011 on stage.

Launch 103

Launch Technology Technology Up-sell 103