Remove Lead generation Remove Objectives and Key Results Remove X-functional
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How to plan a website to maximize SEO success

Search Engine Land

This can severely affect business visibility, lead generation and sales. There are five key steps to work through to create your SEO-friendly website blueprint: 1. Visit Search Console Performance > Search Results The main information you are looking for is in the queries and pages tabs.

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GTM 128: The Death of Demos and Selling What Customers Actually Need with Fred Viet

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Fred Viet serves as the Chief Sales Officer at Aircall, overseeing global sales and playing a key role in scaling the company’s reach over the last four years. We need to be inside the ecosystem because that’s a key model for us.

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Value-based bidding: Why it’s key to boosting your Google Ads

Search Engine Land

Using specific website functionalities such as a chat or quote system. The bidding algorithm, with the provided value data, can now account for the various actions based on the assigned values, with the goal of maximizing the overall generated value from the conversion set. Watching a video. Downloading a white paper.

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B2B Sales Outsourcing Is Dicey. Here’s How to Do It Right

Sales Hacker

Reasons to outsource include: Lack of expertise and experience in some sales functions (e.g. Lead Generation). Assigning sales functions to other departments (we’ve seen R&D doing sourcing). Increasing your total sales results. Some functions (e.g. Inbound lead generation or outbound cold calling ?

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Communicating martech’s value in a slowing economy

Martech

KPIs were simple measurements of leads generated and were not particularly meaningful. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. As a result, when it comes time to reduce expenses, marketing becomes the obvious place to start.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

B2B ecommerce: 2 key differences of B2B buyers. B2B buyers have two key differences that impact marketing and website design choices: A more complex sales cycle; Niche targeting. B2B buyers from Gen X expected phone calls and handholding. That shift is the basis for modern demand generation. So what changes?

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B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results

Heinz Marketing

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. The answer is that traditional B2B buying committees are undergoing a generational-paradigm shift. That’s what we wanted to find out.

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