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Demand gen vs. lead gen: Have we reached a final verdict?

Martech

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. And they said, “Yes. We can do that.”

SQL 103
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

Buying intent : Use of specific keywords in queries, visits to pricing pages, or requests for product demos hint at a lead’s readiness to purchase. Past interactions : Historical data on previous purchases, inquiries, or feedback provide context on a lead’s potential. Pricing: Pro, $7.25

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The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 3 of 3)

Pointclear

The introductory post in this series addressed the problems and costs of applying the cost-per-lead metric to measure the success of B2B lead generation investments. In the second post, we looked at elements of a complex sale that impact B2B lead generation costs. Not seeing the forest for the trees.

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How to Build An All-Star Go-to-Market Team

Highspot

Simply put, a go-to-market strategy is a plan outlining how a company introduces and promotes its products or services to their ideal customer, considering factors like the best marketing channels, sales methodologies , and pricing strategies to guarantee the product’s ongoing success. Ensures consistent messaging across all touchpoints.

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A comprehensive guide to lead qualification – what it is, how it works, and the best strategies 

PandaDoc

Lead qualification happens after you’ve carried out lead generation. But they’re still not ready for conversion — this just means that the lead is “hot” and should be prioritized for direct sales contact. An SQL can also be called an “opportunity.” What are their challenges, and could your solution help?

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. A pricing table for BigQuery usage. What’s more annoying than realizing that a campaign that generated a bunch of leads generated a bunch of irrelevant leads?

Gaming 85
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How To Manage Your Sales Pipeline: Best Practices for Sales Pipeline Management

Outreach

Welcome to the definitive guide to sales pipeline management! This guide provides a high-level overview of all things pipeline-related, including: Why is a sales pipeline important? What are the sales pipeline stages? Sales pipeline definition. What are the sales pipeline stages? .