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When it comes to marketing technology, ends come before means

Martech

But understanding your goal before purchasing technology, isn’t how some marketers operate. The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” said Cesar Brea, partner at global management consulting firm Bain & Company.

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Want To Be More Efficient and Productive? Automate More of Your Business

Salesforce

Business leaders are prioritizing technology investments that drive efficiency and productivity. Automating rote tasks gives workers empowerment to focus on the more strategic things they want to do, the reason they took the job,” Surprenant said. Leaders need to consider business automation a strategic asset.

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Seeing Through the Hype: Making Sense of Sales Enablement Technology

SBI

I sat down with Brian Williams, a partner with the Brevet Group, and we discussed what Sales Enablement is (people define it in many ways) and how to navigate the complexity of the technology in the Sales Enablement space. She started her career in sales prospecting technology space and has a lot of background as an analyst.

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RevOps—If You Can’t Measure It, You Can’t Manage It

Sales Pop!

It is short for “revenue operations,” and it is defined as “the strategic integration of departments to provide a better end-to-end view to administration and management. He points out that these people are overcoming the silo structure through the right management. The concept above can be combined with another.

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The Difference Between a VP of Sales and a CRO

Sales Hacker

We’re in the middle of a transformational time in the world of technology across all sectors. Recruiting and interviewing strategic candidates and attending case-study interviews for individual contributors. Recruiting and hiring senior-level leadership and strategic individual contributors. Staying in their lane.

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What B2B marketers must know in the face of a potential recession

Search Engine Land

Psychological segmentation that takes into consideration consumers' emotional reactions will result in a more comprehensive and strategic approach. This is where marketing technology can help – from streamlining processes to analyzing data faster, embracing technology will keep you nimble and efficient. This is a key insight.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges.

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