ConversionXL

SEPTEMBER 10, 2018

At Web Profits, we call this your “one trackable metric,” while Sean Ellis—who invented the term “growth hacking”—calls it the “ North Star.” You’ll optimize your marketing campaigns for that low lifetime value and end up switching off campaigns that were actually making a profit, reducing sales and growth.

Growth 132

Growth Non-Profits Campaign Start-ups 132

Hubspot

SEPTEMBER 18, 2018

When more people started using the internet, connecting with each other, and buying products on it, the web became necessary to do everyday things, making the platform more valuable for current users and non-users. But if you’re in the SaaS space, it can also boost your business’ profitability. The Economic Benefits of Network Effects.

Networking 78

Networking Service Product Non-Profits 78

ConversionXL

AUGUST 30, 2018

At Samsung, user research led the company to redesign its televisions in 2005, doubling their market share in just two years. A study by the Nielsen Norman Group (NNG) showed that commercial enterprises—as well as non-profits and government agencies—consistently generate a strong ROI from investments in usability.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

JUNE 16, 2022

How market share and revenue have grown. Target market. On average, aligned companies have 19% faster growth and profits 15% higher than non-aligned competitors. Organic traffic is beneficial to content marketing and SEO-related campaigns, for instance, but will have no bearing on the ROI of an ad.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

NOVEMBER 17, 2022

direct, referral, organic, paid, social, email, etc.). Where website traffic tells you what’s popular, measuring the source helps you identify profitable channels. CAC is a sign of your sales, marketing, and customer service health. The less you spend acquiring customers, the more profitable your business will be.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Gong.io

AUGUST 15, 2022

If your NRR falls below 100%, you must figure out why immediately, and maintaining your GRR is essential for maintaining or growing your company’s market share. . When large or VIP accounts send you notice of cancellation or non-renewal, you can set up an exit call or meeting to find out why they’re leaving and ask for feedback.

Non-Profits 62

Non-Profits Clients Education Start-ups 62

SaaStr

DECEMBER 17, 2019

Lending Club was an early customer of ours and Lending Club was directly competitive with the banks and the banks didn’t love the fact that we were enabling Lending Club to make loans, enabling Lending Club to steal their profit. From referrals from one developer to another. Zach : Sure. So, quickly, how do you make money?

Finance 85

Finance X-functional Non-Profits Launch 85