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Mastering Field Marketing: Strategies for Impactful Brand Presence

Veloxy

This guide cuts through the jargon, outlining how field marketing works, why it’s critical for your brand, and the steps to deploy these strategies effectively. In-Person Events & Experiences In-person events function as a fundamental element of field marketing. Grab a warm coffee or tea and let’s get started!

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How to Create a Structured and Scalable Sales Process

Highspot

Improved conversion rates: Structured sales tactics often result in better conversion rates as teams are more equipped to lead prospective customers through the buying process. This step focuses on gathering insights to inform your sales pitch. Handle Objections Part of the sales process is to handle and overcome objections.

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The Google anti-trust trial: A deep dive into the details

Martech

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai.

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7 Sales Strategy Examples Your Competitors Wish You Didn’t Know?

Gong.io

80% of customers you pitch your Nexus to will agree with it wholeheartedly and love you even more for it. 20% of customers you pitch your Nexus to will disagree with it; a portion may hate you for it! Back in 2007(ish), Hubspot created a Nexus, and as a result, launched a new category of sales: Interruption vs. permission. .

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Creating A Sales Prospecting Process That Works

ClickFunnels

There are two other key differences between sales prospecting and lead generation: Sales prospecting is done manually, lead generation is automated. Sales prospecting is done by salespeople, lead generation is done by marketers. Did you know your website isn’t visible on Google’s first page of search results?”.

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This day in search marketing history: January 26

Search Engine Land

Google “spinner” Easter Egg returns interactive spinning wheel at top of results 2017: You would get an interactive spinning wheel that let you choose anywhere from two to 20 numbers when you searched Google for [spinner]. Collecta Widget Brings Real-Time Search Results To Any Site 2010: It included several customization options.

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5 Best Sales Role Play Scenarios to Train Your New Hires

Lead Fuze

It also gives them a great opportunity to ask questions and learn how you would like them to navigate certain objections and other roadblocks they may come across throughout new client acquisition and beyond. Also, the example shows the “all about me” pitch. Your team may even handle objections daily.