Gong.io

JUNE 8, 2022

Because nothing grabs a buyer’s attention faster than talking about what they could lose (market share, deal size, annual contract values, etc.). They’re key to the decision making on your buyer’s side… and it’s not always clear who they are. Identify pain : What are their primary business objectives?

Process 62

Process Objectives and Key Results Quota Sales 62

The Lost Book of Sales

JULY 12, 2021

High-level thoughts While some chapters and concepts presented in the book are stronger than others, I enjoyed it thoroughly while taking the time to properly digest all of my learnings. Two key points for now: Because of these incompatibilities, early adopters do not make good references for the early majority.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Search Engine Land

NOVEMBER 14, 2023

Customizing ads for specific platforms is key to maximizing the impact of cross-platform advertising efforts. PMax campaigns are intended for pairing with Google’s Smart Bidding techniques, utilizing machine learning to refine your bids and budget in alignment with your campaign objectives. Leverage Smart Bidding strategies.

Growth 113

Growth Objectives and Key Results Commission Campaign 113

ConversionXL

NOVEMBER 9, 2021

This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”. Scrolling below the fold, Memberstack builds trust further by introducing a subheading with some important figures to demonstrate proof of results. And the what’s-in-it-for-me: “gain a bigger market share.”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Sales Hacker

MARCH 2, 2020

It may be hard to imagine, but something as counterintuitive as leading with your flaws can result in faster sales cycles, increased win rates, and makes competing with you almost impossible. If particular conditions are present, the laws will always occur, plain and simple. Todd Caponi. Unbreakable Laws of Selling. Jeffrey Gitomer.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. The result?

Objectives and Key Results 140

Objectives and Key Results Campaign Start-ups Engineering 140

Gong.io

FEBRUARY 9, 2019

Objection Handling 6. They’re split into sections from discovery call tips , to product demos , to objection handling , and more. When you make a call, here’s a key sales technique: State your full name and company name upfront. For better or worse, the answer to this tells you KEY information that will help you close your deal.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133

Sales Hacker

OCTOBER 31, 2017

Ignore one and you’ll relinquish potential market share to competitors. Active listening, empathy, note-taking, trust-building, and following up are great skills to deploy in this stage. . Pitch/Presentation. Objection Handling. Note, however that attempts at closing do not always result to a successful sale.

Process 83

Process Objectives and Key Results Repeat business Referrals 83

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

AUGUST 5, 2020

I have a long presentation here I would like to walk through and would love to answer any questions or ask you any questions. So I’ll spend a little bit of time talking about that in the presentation. The results are quite interesting. Let me take you through some of the results. Thank you so much Lan.

Transportation 57

Transportation Government Healthcare Objectives and Key Results 57

ConversionXL

JUNE 19, 2019

Here’s what went down inside the presentation hall. Alexa Hubley: “How to Compete in a Saturated Market”. Product market fit: Value hypothesis is validated. Use product lifecycle marketing to map campaigns to the stage of your product. Growth stage: when it grabs market share (getting the consumers to prefer the brand).

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90