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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. TikTok was reported to pilot an ad-free subscription service on its app in October.

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Amazon’s ‘secret ad pricing scheme’ revealed in previously redacted documents

Search Engine Land

If Amazon is found guilty of charging brands high fees for showing irrelevant ads that hurt the user experience, advertisers may want to consider moving their ad spend to other platforms for a healthier return on investment and more effective ad placement. online retail firms combined. Degrading search results.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

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The enterprise guide to elevating findability and ROI

Search Engine Land

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. It helps make informed decisions about resource allocation and ROI-focused marketing tactics. What is findability? Consumption trends.

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This day in search marketing history: January 26

Search Engine Land

LinkedIn’s self-service PPC ad offering launched in beta in July 2008 under the name LinkedIn DirectAds. Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. 2021: How are local service ads impacting Google Ads accounts?

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How to Build Trust with Ecommerce Buyers This Holiday Season

ConversionXL

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. Some 71% of U.S.

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This day in search marketing history: January 14

Search Engine Land

2020: Pointy had solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. 2014: Thousands of hotels listed within Google+ Local appeared to have had links leading to their official sites “hijacked” and replaced with ones leading to third-party booking services.