ConversionXL

NOVEMBER 4, 2021

Product marketing is today’s most critical marketing function. The best way to think about it: product marketing is strategy. Product marketers work to understand the market and what motivates customers. They choose the market segments to target. And yet, it’s unfamiliar and confusing to many.

Product 127

Product E-commerce Strategize B2B 127

Sales Pop!

OCTOBER 12, 2021

When it comes to attracting more online customers, few strategies are more effective than a well-thought-out approach to content marketing. This dual-pronged benefit of content marketing makes it one of the most effective of all digital marketing strategies. Step #1: Set Your Goals.

Objectives and Key Results 52

Objectives and Key Results Campaign Start-ups Follow-up 52

Hubspot

MAY 7, 2020

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. Charts depict the performance of a given metric against pre-COVID benchmarks, calculated using weekly averages from January 13, 2020, to March 9, 2020.

Territory 94

Territory Construction Entertainment Inside sales 94

Hubspot

JANUARY 27, 2020

Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization. These are common embodiments of a very common, yet little known, phenomenon called "Success Theater".

Growth 100

Growth A/B testing Campaign Electricity 100

Hubspot

JANUARY 6, 2016

Download our free guide here to learn how to hire and organize an outstanding inbound team. With tips designed to help you avoid some of the common pitfalls that lead to costly hiring mistakes, the following information is perfect for anyone looking to build out their team. 10 Recruiting Steps That Avoid Hiring Mistakes.

Referrals 50

Referrals X-functional Follow-up Drivers/motivators 50

Hubspot

APRIL 23, 2024

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. Table of Contents 15 Consulting BuzzWords and Phrases You Need to Know 15 Consulting BuzzWords and Phrases to Avoid 15 Consulting Buzzwords and Phrases You Need to Know 1.

Consult 57

Consult Conversion Clients Pipeline 57

SaaStr

JULY 7, 2023

In a survey by Influitive, 58% said customer marketing was very important, and almost 60% had moderate-to-significant revenue gains thanks to customer marketing. Yet, many customer marketing teams remain relatively small and unsupported in B2B organizations. Customer retention means building relationships with people.

Referrals 75

Referrals Gaming Non-Profits Campaign 75