Search Engine Land

MAY 10, 2023

The opportunity: Marketers with a strong understanding of SEO and content best practices and the ability to utilize AI for their strategies and tactics – from creation through optimization – will quickly gain a competitive advantage. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027.

Non-Profits 105

Non-Profits Promote Engineering User Experience 105

Hubspot

OCTOBER 6, 2013

Whether you''re handling the marketing efforts for your business or you''re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier. 10 Ways to Make Your Content More Fun to Read.

B2C 67

B2C Lead generation B2B Technique 67

Hubspot

JANUARY 28, 2015

According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Measurement is a key area of difficulty: 49% of B2B and 51% of B2C marketers were challenged with measuring content effectiveness in 2014.

B2C 77

B2C Lead generation Entertainment B2B 77

Hubspot

OCTOBER 1, 2013

If you can prove that your marketing activities actually made an impact in your business, you''ll have many more opportunities at your disposal. If you can prove that your marketing activities actually made an impact in your business, you''ll have many more opportunities at your disposal.

Lead generation 65

Lead generation Presentation Follow-up Campaign 65

Hubspot

MAY 1, 2014

While my undergraduate experience was instrumental in understanding the fundamentals of marketing, it didn''t teach me much on marketing today. Marketing curriculums have yet to catch up with the constantly changing industry landscape. Marketing curriculums have yet to catch up with the constantly changing industry landscape.

Education 67

Education Networking Follow-up Start-ups 67

Hubspot

MARCH 20, 2014

There''s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Marketers and fundraisers alike will find the results fascinating and, at times, alarming. Survey Highlights.

Networking 76

Networking Represent Product 76

Hubspot

APRIL 18, 2016

Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Not familiar with how retargetting works? When you think of lead nurturing, do you think of a series of well-timed, relevant emails to a perfectly segmented audience? Of course you do. And you would be right. The Experiment.

Customers 53

Customers Finance Prospecting B2B 53