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Is SMS Marketing Dead? New Research Says Not Just Yet

Hubspot

They're usually quick marketing messages that I signed up to receive at some point and ended up forgetting about. With experiences like those above in mind, you might think that SMS marketing is no longer effective. Why SMS Could Be Coming Back Strong. SMS Marketing Effectiveness in 2021. Image Source.

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How to create a re-engagement strategy that doesn’t insult your subscribers

Martech

I thought I could get through 2023 without having to address a perennial problem for email marketers: how to manage seemingly unengaged subscribers without cutting them off. Then I’ll suggest how marketers should — and should not — respond to Google’s move or try to re-engage subscribers. I was wrong.

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How to Run a Successful Grassroots Marketing Campaign [+ Examples]

Hubspot

When I try to think of marketing campaigns that were emotional and memorable, one of the first ones that comes to mind is the Dove Real Beauty campaign. Dove uses grassroots marketing strategies to create targeted content that their audience wants to share with everyone they know. As a marketer, that might seem like a daunting task.

Campaign 101
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Essential Web Design Stats for 2020 [New Research]

Hubspot

These results, when evaluated together, tell us that web designers tend to enjoy the creative parts of the role, but are forced to reluctantly take up the 'other bits' such as marketing and management, to help facilitate what they really love to do. Biggest Challenges & Pain Points. Image Source. Things Web Designers Dislike.

Clients 101
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“How I Work”: Eric, Martin, VP Account-Based Marketing at SAP @myfavemartin #HowIWork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s our honor to feature a new B2B sales, marketing or business leader every week with our own version of “How I Work” questions. This week I’m excited to Eric Martin, Vice President, Account-Based Marketing, SAP North America. Instant messaging and SMS.

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The Essential Guide to Using Mobile Messaging Apps in Your Marketing

Hubspot

These apps have traditionally been ad-free, but as the market matures, many founders are looking for ways to bring in revenue and increase the functionality and use of their app. This data was released the same year that Apple announced its iOS 5 update, which bundled SMS and iMessage. The Fall of Texting. This prompted many U.S.-based

Gaming 78
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How COVID-19 Has Impacted Business: A 6-Month Retrospective

Hubspot

Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. This places greater emphasis on inbound tactics as brands need to prioritize new channels like chat where consumers can interact with marketing, sales, and service at their own pace. Digital transformation is accelerating.

Territory 101