Heinz Marketing

FEBRUARY 22, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Marketing delivers signals both consciously and unconsciously. 7 Email Cadence Best Practices for Better Email Marketing Campaigns. Marketing Doesn’t Fix What’s Broken.

B2B 82

B2B Market share Campaign Drivers/motivators 82

Search Engine Land

MARCH 21, 2023

And paid search marketers know how much AI and machine learning have changed the PPC game.) Get the daily newsletter search marketers rely on. I can see, for instance, shoddy use cases where marketers use ChatGPT to fill in the location for thousands of otherwise-identical franchise doorway pages and call it a day.

Angle 98

Angle UX Gaming Engineering 98

Hubspot

FEBRUARY 13, 2020

Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing. Needless to say, I was thrilled when she agreed to speak with me about the current and future trends in marketing at the 2019 Conex in Toronto. Have Pathological Empathy For Your Consumer.

A/B testing 98

A/B testing Strategize Construction Campaign 98

Hubspot

MARCH 8, 2016

However, there are stores that have figured out how to rise from mediocrity and into the ecommerce elite. These stores know how to use retention marketing! Stores are different across industries, markets, and countries, so we're going to work with averages from different studies to help create our baseline.

Profit margin 54

Profit margin Referrals Price Follow-up 54

Hubspot

JANUARY 27, 2020

Survivorship bias can warp the expectations of both leaders and new team members, and digging up your 'graveyard of knowledge' can help elicit new ideas and insights that could contribute to major breakthroughs in marketing and optimization. We're all encouraged to write internal posts about failed campaigns — or even mediocre campaigns.

Growth 100

Growth A/B testing Campaign Electricity 100

Hubspot

SEPTEMBER 1, 2015

Some designs you’ll love, others you’ll hate, and some you’ll think are just mediocre, but the important thing is that you’ll see and think about design elements that you hadn’t before. What we would test: A phone number above the fold to answer last-minute questions about orders. You just get what they do. 7) Heal Your Life.

Contact 76

Contact Up-sell Product Start-ups 76

SaaStr

MAY 12, 2023

Results were mediocre as expected. Results were still mediocre. Yes it’s difficult to hire far above your own skillset, in any domain, but that’s a primary job requirement of any executive, and especially the CEO. Years later a new VP of Marketing said he wanted to try affiliate marketing. And we were right.

Engineering 94

Engineering Price Up-sell Product 94