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Marketers, Take Note: Samsung Is Going All-In on Voice and Now Is the Time to Prepare

Hubspot

Around this time last year, I wrote about a new concept from Samsung SmartThings: connectivity that brings together all the devices one might use in her home and synchronize them in a way that makes them work together under one hub, intelligently. In other words: Samsung is going all in on voice commands in their products.

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The Voice Search Barometer: Where Do Users Stand? [New Data]

Hubspot

At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice. Samsung is making a somewhat apparent push to power more devices -- from smartphones to smart speakers to home appliances -- with its own voice assistant, Bixby. How widespread is this technology's use?

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5 VR Marketing Examples That You'll Want to Steal for 2018

Hubspot

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. In other words: Yeah, VR marketing is a thing you need to think about. Here are five of our favorite VR marketing campaigns. 5 VR Marketing Examples to Inspire Your 2018 Strategy.

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What is the Internet of Things? (And Why You Should Care -- A Lot)

Hubspot

A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: "Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, we thought had nothing to do with us. Now, as a marketer -- I care. But why do I care? And why should you? But it's a start.

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Google Acquired a Team From HTC and It Surprised No One

Hubspot

While Google builds and owns the Android operating system technology, it's largely used by non-Google mobile manufacturers, like Samsung and LG, where the search giant has very little, if any, creative license over how those companies use it. Which is part of what makes this deal so interesting.

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At Mobile World Congress, 5G Is All the Rage. So What's the Big Deal?

Hubspot

Mobile World Congress (MWC) 2018 is underway in Barcelona, with major announcements emerging from the likes of Samsung, Huawei, and more. Samsung unveiled "the world’s first 5G FAW [fixed wireless access] commercial solutions" for smart homes, cities, and transportation. How We Connect to Things and Interact With Them (and Each Other).

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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