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Top 3 marketing use cases for the B2B metaverse

Martech

There’s a plethora of emerging technologies, along with daily news updates about these immersive technologies’ promise and potential downside. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns. “How?” ” you might ask.

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4 areas of martech with ethical concerns

Martech

As I read his book , I thought about how the marketing technology industry has a role in this ethical minefield. This is especially important as marketers and people, in general, are beginning to use powerful technologies like artificial intelligence (AI) that require ethical consideration. This has made many other governments wary.

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Facebook, OkCupid, and the Ethics of Online Social Experiments

Hubspot

Facebook''s experiment was to figure out whether human emotion was contagious in online social networks. By signing up for these services, we technically give consent to be treated like guinea pigs.". Facebook may have crossed the line, according to James Grimmelmann, Professor of Technology and the Law at the University of Maryland.

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AI-powered martech releases and news: April 25

Martech

This week a Maryland high school teacher was arrested for allegedly creating a phony audio recording of his boss saying very offensive things. The teacher used the school’s network to access OpenAI tools and Microsoft Bing Chat services a day before the audio clip was sent out, police said.

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9 call analytics platforms for marketing teams to consider

Martech

Consumers crisscross multiple online and offline channels, often from the comfort of their own homes, to research products and services and make informed purchase decisions. Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. Severna Park, Maryland-based CallTrackingMetrics was founded in 2008.

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Cities & States That Will Pay You to Move There

Hubspot

as well as networking and workshop opportunities. The “come home” award is available for future residents with degrees in science, technology, engineering, arts or math. Companies Hiring: L&W Supply, Morrison Healthcare, Kohl’s, Super Service, Triumph Group & more. Baltimore, Maryland. Number of Open Jobs: 13,101.

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The 12 Best Cities in the World to Start Your Career

Hubspot

Whether you're aiming to begin a career in technology or finance or healthcare, or at a huge company, a startup, or a nonprofit, check out our favorites below, which are listed in no particular order. Mashable gives it the #1 spot for networking opportunities. Already looking to apply to companies in these cities? and Canadian cities.