Remove Niche Remove Pitch Remove UX
article thumbnail

Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 84
article thumbnail

How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

You’ll judge them only on the strength of the idea, not the person pitching it. A generic “digital marketing agency,” on the other hand, can pitch any client but has no niche. There’s a world of difference between experienced UX designers and people who read a blog post about it,” explained DePalma Studios’ Zach Watson.

UX 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Launch a Mobile App in 2020 [Complete Guide]

Hubspot

It's critical you get to know the leading apps in your niche, see where they fall short, and use those insights to make your app even better than the competition's. Pitch Your App. Pitch your story to tech, mobile, and industry journalists and bloggers. You probably already have a ton of competition.

Launch 101
article thumbnail

How to build a strategic SEO process

Search Engine Land

There is no such thing as a bad idea in ideation, and it's now that you play around with the site, its competitors and their niche and wander. If you're spending $15,000 a month on PPC but only want to spend $1,500 a month on SEO, even though the agency pitched more. You can do this as a team or on your own. They won't.

article thumbnail

10 Reasons We Are Seeing More Unicorn Companies Than Ever Before

Gong.io

Verticalization — easy access to niche markets. 20 years ago, ServiceTitan would have had to travel to each service shop, make their pitch, and manually install the software. Field service business software is a pretty specific niche…on a regional level. Users demand high-quality user experience (UX). Per year, that’s $4.5

article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

For UX analysis: Hotjar 5. This could be content or UX-design-related. Think of it like an elevator pitch. Product teams, customer support, UX design, IT, and stakeholders will all contribute to achieving goals. For UX analysis: Hotjar. For overall web analytics: Google Analytics 2. For content analysis: Parse.ly

article thumbnail

How to Run a Successful Digital Marketing Agency: Key Strategies

Lead Fuze

Strategies for Reaching Out to Prospective Clients Professionally #1: Do thorough research on your prospect’s business needs and tailor your pitch accordingly. #2: In addition, developing differentiation strategies helps attract new prospects within niches of the broader marketplace by standing out from competitors.