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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

If you are a niche blogger focused on building a site on which the majority source of your income is display ads from Google, 2024 has not been kind to you. Thousands of blogs from every possible niche are down as much as 90% in traffic, with no recovery in sight.

Niche 119
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Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). Even so, UX goes far above the technical side of your company’s website and digital products. Great UX can transform your content beyond bland facts and thinly-veiled pitches. Luxury brands understand this well.

UX 76
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SEO strategy: 3 steps to strategic SEO planning

Search Engine Land

You would be surprised how many ideas present themselves if you just carefully review everything that ranks high on the SERPs for your dream keywords. Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience.

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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

The changed UX could make it so the helpful content update devalues their pages and the site. This is where smaller publishers, new media companies, and niche sites can move in and dominate. Start by looking at retail shows for the footwear and sportswear industries and see who is presenting, advertising, and attending.

Niche 139
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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. Logic is kind of a niche word, although I will use it often in this article. Conclusion.

UX 115
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches. Pair with UX and engineering teams to ensure that page layout follows a coherent structure and all core elements – titles , headings, breadcrumbs , metadata etc. –

CTR 118
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How to build a strategic SEO process

Search Engine Land

So you need to be present on the SERPs as much as possible. There is no such thing as a bad idea in ideation, and it's now that you play around with the site, its competitors and their niche and wander. Option 1 can be a low-level strategy, option 2 a deeper dive and option 3 can go into UX and more.