How B2B GTM Teams Win and Expand Key Tier 1 Accounts with ABM
Sales Hacker
JUNE 14, 2021
You will see how ABM was used to: Create $2M wins with an account that sales and marketing were “chasing” for more than five years with no results. It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).
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