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This day in search marketing history: February 1

Search Engine Land

Speculation, Intrigue Surround Google’s Delayed Cloud-Tunes Music Service 2011: Licensing issues had delayed the service, despite Google offering boatloads of cash to music labels. Billion “Reserve Price” 2008: Effectively, the rules required that “any legal consumer device” must be allowed to access the C Block broadband network.

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Success and Risk Taking - Are Your People Failing Enough?

Anthony Cole Training

Isn't failure a necessary price for education and getting better and better? Doug: Doug had been working on an insurance account in eastern Pennsylvania. He had an engagment for a year and at the end of the year the client told him that his services where no longer needed. What do you think about above question?

Contract 181
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Episode 31: Why American Deindustrialization is a Myth

Spiro Technologies

Then we’ve seen a swing towards services. We’re increasingly services oriented. People want to consume services, especially as they get rich. For example, Representative Scott Perry of Pennsylvania, he introduced legislation that would have exempted the shipment of liquefied natural gas from the Jones Act.

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. What should you apologize for?

Legal 125
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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. Traditional land lines are being disconnected at a rate of nearly 10% each year.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. The “matchmaking” service–offering access to a pool of merchants–is the role of a network that likely comes to mind first.

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From the Phonograph to Spotify: The History of Streaming Music

Hubspot

record store, Pennsylvania-based Bernie George’s Song Shop , was established in 1932, and also continues to thrive -- it even now boasts two locations. Sure, it came with a price tag -- but it was legal. But these apps didn’t just provide a simple service. Spillers, a record store in Cardiff, U.K., The oldest U.S.