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How to map your selling process to the way your B2B customers buy: A case study

Martech

How an industrial chemical pumps manufacturer modernized its go-to-market strategy Finish Thompson is a family-owned manufacturer of pumps for moving fluids — usually chemicals — founded in 1951 and based in Eerie, Pennsylvania. Their company is distinguished by a culture of trust and service, where business is often done on a handshake.

B2B 78
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How To Boost Your Net Retention Revenue (NRR) to Over 140% with Insider’s CEO and CMO

SaaStr

According to Nielsen, “77% of consumers are more likely to purchase a product or service when they hear about it from someone they trust.” A University of Pennsylvania study says, “Customers acquired through WOM have a 16-25% higher LTV than non-referred customers.” So what are you waiting for?

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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. What should you apologize for?

Legal 125
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Qstream Welcomes Gary Greenberger as Vice President, Sales

SBI

In this role, Gary will be responsible for accelerating Qstream’s growth by leading sales globally and will work closely with marketing, product and services so Qstream continues to continuously impact customer goals through its best practice microlearning solution. Rich Lanchantin, Qstream CEO. About Qstream.

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Why Case Studies are Critical for the Medtech Buyer Persona

Hubspot

One where the case study serves as the ultimate trust builder. The medtech buyer looks to case studies for trust signals and peer recommendations in order to make a case for the reliability and credibility of your offerings. Gaining their trust and respect without hard numbers and solid science is even harder.

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Why Yellow Pages Ads Are Becoming Obsolete

Hubspot

Some Quick Facts: Since 2007, many states quit printing residential listings or have pending requests: Alabama, Delaware, Florida, Georgia, Indiana, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Pennsylvania, Texas, Virginia and Wisconsin. Traditional land lines are being disconnected at a rate of nearly 10% each year.

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SaaStr Podcast #212: Nick Mehta, CEO @ Gainsight Discusses Why Burying Customer Success Under Sales Does Not Work

SaaStr

Nick Mehta is the CEO @ Gainsight, the #1 customer success platform for corporate services, turning your customers into your best growth engine. Well, it got created fundamentally, because you had this customer journey that spanned, say all the services and support and renewals and you had everyone thinking in a silo.