Remove Pipeline Remove Product Remove Technical Sales
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10 Things Startups Get Wrong Selling to Developers and Engineers (from the CRO Who Scaled Databricks from

SaaStr

Here are the 10 biggest mistakes he sees startups make when selling to technical buyers—and how to fix them. Hiring Non-Technical Sales Leaders for Technical Products The Mistake : Founders think great sales skills translate to any market. Now we have fairly complex pricing because we have lots of products.”

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The Best Sales Certifications to Get in 2025

RingDNA

CTSP – Certified Technical Sales Professional The Certified Technical Sales Professional (CTSP) certification is tailored for sales engineers , solution consultants, and technical account managers involved in complex or product-heavy sales cycles.

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Why marketing must reclaim GTM design in the age of AI

Martech

The appeal for sales is obvious: fast, automated outreach that feeds near-term pipeline. But this rapid scale comes with risk that sales doesn’t understand. The short-term gain of mass AI-driven prospecting risks long-term brand equity, shrinking your future pipeline and undermining sustainable revenue growth.

GTM
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Sales In The Age of AI: The Playbook from The CROs of Databricks, Windsurf, Perplexity and Owner

SaaStr

The Evidence: Owner sees 3-4x productivity gains, but only from AI-native reps At Windsurf, 7 out of 10 seasoned reps quickly shot over their annual quota , with one rep closing $1.6 ” – Ron Gabrisko, CRO, Databricks Databricks scaled from under $1 million to over $3 billion ARR with a predominantly technical sales organization.

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The $4.5B Board Meeting: Inside Snowflake’s AI Transformation and the CEO Who Bets His Company on Their Platform

SaaStr

ARR data cloud leader is adapting to AI disruption, the evolution of technical sales, and what it really takes to build strategic partnerships that scale. This creates hyper-aligned incentives where sales success is measured by use case creation, not deal size. This unique relationship reveals how the $4.5B

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The Secret to Global Sales Expansion in Uncertain Times

Sales Hacker

Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. The hard questions: No plan is without its faults, and no sales expansion is without its fair share of roadblocks. How much market share can you capture with your existing product and resources?

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3 Secrets to Help You Sell Upmarket Faster

SaaStr

Keeping the marketing team aligned with the sales team and product team is imperative before going upstream. . Also, keep in mind that Enterprise sales are done as a team where SMB can be accomplished with a single salesperson. #3 For long term growth, be ready to build a reliable pipeline to “land and expand.”