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Why you’re not getting credit for your marketing efforts — and how AI can help

Martech

How these metrics are presented, however, makes all the difference. Showing an ROI for a tradeshow event should include all the possible activities that contributed. This perception can lead to a devaluation of marketing’s strategic importance and a lack of recognition for its impact on a company’s success.

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How to Master the Virtual Event Experience

Heinz Marketing

Instead of spending time (and hours of headaches) attempting to build a virtual tradeshow floor, put your resources into giving the audience more ways to interact and engage with the virtual events they’re already a part of. Otherwise, your promotions may as well fall on deaf ears. Pre-event effectiveness is an uphill battle.

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Driving Webinar Success with Your Internal Teams — The Road to Webinar Success (3 of 8)

Heinz Marketing

In order to implement a scalable, repeatable process for planning, promoting, and executing your webinar activities, you must ensure that all relevant parties within your organization know their roles and responsibilities. Why should you care about enabling your internal teams? To drive the success of your webinar program at-scale.

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How to Use Web Analytics to Become a Better Marketer

Hubspot

Strategic marketers are continually collecting data and web analytics on their website, but what do they do with all this information? An example would be if your founders just wrote a book that promoted the website. to have access to these charts for use in your own presentations. Download the ebook now!

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10 Sales Resources to Help You Sell Faster and Easier

Veloxy

As you already know, there are actual sales resources , and then there are promotional tools disguised as sales resources. While the free coffee and occasional door prizes are nice, the forward thinking best practices that are present in webinars are next level. Sales Webinars. Don’t wait. Sales Resources: Take Action to See Results.

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Tips & Templates for Truly Memorable Product Announcements

Hubspot

A product announcement is the initial set of marketing activities aimed at promoting a new or updated product. To set the product announcement up for success, you may also choose to strategize a supporting launch campaign. Demos or promotional materials for tradeshows or other events. Product Announcement.

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Top Ways to Maximize Trade Show Opportunities

Score More Sales

Make that your last poorly executed event, and read on for ways to leverage this opportunity into a strategic opportunity finder. Work to include a social selling strategy to promote that you’re at the show. Invite existing customers as well as any prospects and strategic partners that are in the geographic area of your event.