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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Naturally, the types of products a certain eCommerce site sells and the kind of audience it caters to have an enormous impact on how recommendations should be used and presented in the store, and also on the kind of logics that work best for them. Logic is kind of a niche word, although I will use it often in this article.

UX 115
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Future-proofing digital experience in AI-first semantic search

Search Engine Land

Understanding AI-first semantic search Semantic search represents a quantum leap in the world of search engines. This is achieved through natural language processing (NLP) and machine learning (ML) techniques, making it an essential aspect of AI-driven search. UI/UX and workflows. Technical SEO and structured data.

UX 118
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How to leverage neuromarketing for SEO

Search Engine Land

When users are presented with these options, they rationalize to choose the tier that best aligns with their needs and budget. A scroll map (left) and a move map (right) on the hotjar.com homepage Heatmaps visually represent user activity, revealing webpage hotspots of engagement and disinterest.

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A Proven UX Research Process to Redesign Your Website

ConversionXL

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails. Website redesigns are a huge risk.

UX 131
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Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

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Website Information Architecture: How to Optimize for UX

ConversionXL

They represent the goals, motivations, characteristics, and behaviors of the most important groups of people who come to your site. Once you understand your users—their intent, the why behind it, and how they’d like to achieve their goal—you can begin to figure out how to present your content in a way that makes sense to your users.

UX 114
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Adopting artificial intelligence in your sales process

PandaDoc

There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption of low-performing yet less risky sales techniques.

Process 52