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Adopting artificial intelligence in your sales process

PandaDoc

Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. When evaluating AI tools , criteria like integration capabilities, user experience, output accuracy, transparency, data security, costs, and future evolution plans should be assessed against business needs.

Process 52
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. In fact, it took two months for the tool to finally stop processing data. That’s just not what we do.”

Retail 124
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Nudge Marketing: From Theory to Practice

ConversionXL

In other words: Behavior = motivation x ability x prompt. Nudge marketing is the process of communicating messages that encourage desired behavior by appealing to the psychology of the individual. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience.

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Getting The Website Information Architecture Right: How to Structure Your Site for Optimal User Experiences

ConversionXL

It should determine the big picture – organizing the content on the site to support the tasks that users want to perform. Information architecture should also include little things like deciding that products on a search page should be ordered by price rather than by name. Their goal is to send users somewhere else.

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2023’s 19 Best Sales Prospecting Tools

Hubspot

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. You can automate parts of the search process to save time and resources.

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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and How does the user experience on my website stack up to the competition? How does your site's user experience stack up to the competition? Competitor X is doing Y. Run a functional investigation.

UX 126
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Growth 113