Your VP Sales Has a Sales Quota. Your VP Marketing Has To Have a Quota, Too.
SaaStr
NOVEMBER 28, 2020
The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company. Or sometimes an SAL commit (Sales Accepted Lead). Or SQL commit. Question #3: How should marketing and sales work together to hit this plan? This is sort of a catch-all.
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