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Key marketing lessons from startup to scale-up

Martech

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. Platforms such as Facebook, Instagram, LinkedIn and X offer valuable opportunities to engage with audiences, build brand awareness and foster customer loyalty.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. Your CPQ tool needs to integrate not only with your customer relationship management (CRM) software but it must allow access across your organization. Customers can then pay for extra units as needed.

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Why We Chose Salesforce vs. ServiceNow for Customer Service Management (CSM)

Salesforce

We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution. Our tiger team created a competitive matrix with the requirements for our new platform: Functionality. We took price out of the equation – functionality was our first priority.

Service 69
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GTM 152: What’s Actually Working in GTM Right Now: Lessons from Centari, Atrix AI, & Gaiia

Sales Hacker

So we work with the pharma and medical device industry with their medical affairs teams who are really important, critical function of a pharma company in helping capture real world insights when a drug goes out to market and we help them tap into that data so they can get insights and really measure the. Vera Kutsenko: Hi everyone.

GTM 69
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GTM 151: AI-First GTM, Lean Teams, & Customer Obsession with Dennis Lyandres

Sales Hacker

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. ’cause you have some feature function. You hear Dennis’s name, time and time again.

GTM 84
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GTM 132: The Rise of the Operator with Casey Woo + Special Announcement

Sales Hacker

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. And when you think about that role, it’s cross functional. I’m getting a little out there, but it’s in charge of its function. Prior to Landing, he served as the Global Head of Strategic Finance at WeWork.

GTM 84
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The Best Lead Generation Software Options For Your Business

ClickFunnels

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.