Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? How important is mobile optimization for B2B in your opinion? Answers: 1.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

It is beyond question that B2C companies get enormous traffic from mobile devices — we all do at least some of our online shopping from our phones. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? How important is mobile optimization for B2B in your opinion? Answers: 1.

B2B 52

B2B B2C Retail Clients 52

Lead Fuze

MAY 27, 2023

This query is regularly posed by those in the sales, recruitment, startup, marketing and small business realms who are keen to take part in the thriving digital sphere. We will also delve into SEO vs PPC approaches in these agencies and how their gross profit margins vary based on their chosen approach. Why, you ask?

Profit margin 40

Profit margin Technology Technology Clients 40

Hubspot

OCTOBER 26, 2012

And here's how it breaks down for B2B and B2C businesses: While both B2B and B2C companies seem to benefit from having more landing pages, it seems to be even more advantageous for B2Bs to hit that 40 landing page threshold. webinars vs. ebooks vs. templates vs. videos, etc.)?

B2C 77

B2C Lead generation Promote B2B 77

ConversionXL

NOVEMBER 15, 2016

The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Some are complex and require sales development and account executives to close, like Oracle’s marketing cloud. How is Optimization Different for SaaS? Image Source.

Conversion 113

Conversion UX Cross-sell Profit margin 113

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. 2) Blogger/Blog Manager. Conducting analytical projects to improve blog strategies/tactics.

B2C 78

B2C A/B testing Campaign Strategize 78

ConversionXL

JUNE 8, 2017

I will also discuss common traps to avoid, available tools in the market and additional resources you could use to strengthen your skills and improve your success rate. There is a wealth of very good resources so I don’t need to paraphrase them. If you are in B2B, you’ve certainly heard of account-based marketing by now.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

SalesHandy

MAY 22, 2020

Outbound sales is the most commonly used sales strategy used across various industries. It’s not just us, 55% of sales professionals agreed on using outbound sales as their primary sales technique. Outbound sales is the evergreen sales technique that is being followed and improvised every now and then.

Cold Call 84

Cold Call B2C Technique Appointment 84

Sales Hacker

JULY 15, 2021

When marketing hands over the leads to the sales team , they have a field day and close most of them because they are highly qualified. It aligns marketing and sales functions to target a predetermined specific set of key accounts. ABM vs. traditional marketing. Imagine this: you have a thoroughly vetted list of prospects.

Objectives and Key Results 107

Objectives and Key Results Profit margin Contract Campaign 107

Hubspot

NOVEMBER 13, 2012

Why It's a Challenge: Before you can start generating leads for your sales team to convert into customers, you have to actually get the attention of your audience and get people interested in your business, product, or service. Do you have a business blog? Here are some of the most common challenges marketers have told us they face.

B2C 78

B2C Lead generation B2B Cold Call 78

Sales Hacker

OCTOBER 7, 2021

Women in sales often have a polarizing experience. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. The conversations that followed were so authentic and encouraging that we decided to expand this conversation to other badass women in the sales world.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

Hubspot

MARCH 2, 2017

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. Whether you write blog posts about social media behavior or report to your team about trends, Nielsen is a great place to start your research.

B2C 77

B2C CTR Technology Technology 77

Cience

JULY 9, 2020

If you’ve worked in marketing or sales over the past decade then you’ve most likely heard it said: “Cold calling is dead.” Is it still an efficient way to connect with B2B buyers in the digital decades present and future? Is it still an efficient way to connect with B2B buyers in the digital decades present and future?

Cold Call 79

Cold Call Appointment Objectives and Key Results Prospecting 79

Pointclear

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. ” Marketers are making major financial commitments to grow their presence in social media as digital media closes in on traditional media as the largest source of funds in B2B spending.

Strategize 72

Strategize B2B Angle Cold Call 72

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! 2) B2B Inbound.

B2C 78

B2C B2B A/B testing Education 78

Hubspot

FEBRUARY 4, 2013

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. So read through this list -- keeping in mind these are not ranked in order of awesomeness, but in order of alphabeticalness -- and let me know if there are some other amazing blogs we should consider for next year's list! 2) B2B Inbound.

B2C 78

B2C B2B A/B testing Education 78

ConversionXL

AUGUST 1, 2017

Yet still, marketers devote very little in terms of resources to optimizing for loyalty. Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. Product Habits blog. Image Source.

Customers 114

Customers A/B testing User Experience B2C 114

ConversionXL

AUGUST 1, 2017

Yet still, marketers devote very little in terms of resources to optimizing for loyalty. Simply showing the water resistance of the Samsung S5—or better yet, showing a customer buying an S5 and being told by the sales rep that it was fully water-resistant—would have been much more powerful. Product Habits blog. Image Source.

Customers 91

Customers A/B testing User Experience B2C 91

Hubspot

JULY 22, 2015

The marketing industry has always been obsessed with the quality vs. quantity debate. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish content that your readers enjoy reading. Yet exactly how often to publish and what those posts should look like can vary tremendously by blog.

Referrals 78

Referrals Lead generation Follow-up Start-ups 78

PandaDoc

MARCH 1, 2023

If you’re a company that focuses on B2B sales, you’ll need to get closely familiar with the enterprise sales process for your business development. We’re going to cover all the ins and outs of enterprise sales in detail. What is enterprise sales? First, let’s look at a definition for enterprise sales.

Closing 52

Closing Process Sales Construction 52